‘With their help, we’ve grown the Facebook following from about 150 when we started with them to over 6,000 right now and Instagram, we started at almost nothing and we’re coming up on almost 4,000.’
– William Freund, President
THE RESULTS
Overall increase in engagement, impressions, views and clicks.
%
INCREASE IN ENGAGEMENT
%
INCREASE IN IMPRESSIONS
%
INCREASE IN VIDEO VIEWS
%
INCREASE IN POST LINK CLICKS
THE CHALLENGE
Build brand awareness and drive donations by expanding social following and generating engagements.
Drive engagement on Instagram and Facebook.
THE SOLUTION
To drive engagement on Facebook and Instagram, we used instant experiences by integrating animal photos within content.
Implemented content pillars: Panthers, General Animals and Plants, About fStop. From there, we tied in merchandise sales, animal fun facts, conservation tips, and fun social media holidays.
Promoted their flagship project, a movie entitled: “Wildlife in our Backyard.”
KEY TACTICS
IMPLEMENTED
- Engagement-Focused Organic Social Content
- Implemented Promoted Posts Using Wildlife Photography and Targeted an Audience Interested in the Conservation Movement
Non-Profit Organization
fStop Foundation is a Florida-based non-profit organization that spreads awareness about conservation through the power of photography.