For now, all video recommendations will be user-generated content uploaded within Facebook, which means no YouTube, Vine videos or advertisements will be featured. However, that may change in the near future. Most likely, Facebook will use recommended videos to provide additional targeting options to marketers based on content viewing interests and video engagement to allow for more personalized advertising experiences. Not coincidentally, Facebook is also rolling out in-feed video advertisements in the next few months and may eventually use the recommended videos real estate to feature brand advertising. According to Mashable, news feed video ads will auto-play, but are soundless until clicked.
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