Branding
Transform your identity with our branding expertise, actively shaping a resonant brand story that engages and endures. We sculpt your unique narrative, ensuring it captivates your audience and sets you apart in the marketplace.
Branding
Transform your identity with our branding expertise, actively shaping a resonant brand story that engages and endures. We sculpt your unique narrative, ensuring it captivates your audience and sets you apart in the marketplace.
Branding is the bridge that connects you to your customers. It’s not just about memorable logo designs or catchy slogans (though, those are important pieces). Branding is a combination of what people see and how you make them feel. By focusing on your core values, we help you develop a differentiated identity that is reputable, relatable, and recognizable.
Strategy + Execution = Results
COMPANY NAMING
Your company name is like the title to your story. It should appeal to your audience and clearly express the best qualities of your business, while differentiating you from competitors. We guide you through the entire process, from an energized brainstorm session to competitive and trademark research to market research.
PRODUCT NAMING
A product name has the potential to boost brand recognition, which is why it needs to have staying power. We’ll dive deep into the product details to compose a name that is memorable, evokes emotion and has the potential to evolve as the product and your brand evolves with the marketplace.
BRAND VOICE DEVELOPMENT
Your brand voice is the vocabulary and tone used to communicate your brand’s personality. The words you choose heavily influence how your brand is perceived, whether it’s a tweet, a product description, an email to a customer, or a white paper. We will map out your voice to adapt to a range of emotions and speak to more than one audience segment within multiple genres of customer communications and marketing copy.
UVP AND USP DEVELOPMENT
Together, your unique selling proposition (USP) and unique value proposition (UVP) explain what sets your brand apart from the competition and why your brand is worth the customer’s hard-earned dollars. These statements need to be clear and concise. We lay the groundwork for a plan that will identify your USP and UVP, ingrain them within all marketing touchpoints, and ultimately influence action.
LOGO DESIGN
Whether your brand was born yesterday or simply needs a refresh, logo design is one of the most important elements of a powerful brand. Our designers will work with you to understand the goals of your logo and the critical messages to convey. After researching competitors and trends within your vertical, we will offer you several versions to choose from and refine. The final result? A logo unique to your company that elevates your branding and instantly commands recognition from your audience.
COLOR PALETTE CREATION
Consumers have been known to make buying decisions solely based on color. We will propose a custom palette that fits your brand’s personality, logo, and existing assets, as well as your products and your overall brand mission.
BRAND GUIDE CREATION
Collectively, your logo, color palette, font selection, and brand voice make up your brand guide. As we help you develop these individual components, we also organize them into a comprehensive workbook that makes your brand easy to understand and easy for your marketing team and agencies to bring your brand to life.
Case Studies
Corcoran
MotionPoint
Jets.com
See How Our Branding Services Can Help Your Business Succeed
Stacey Sutherland2023-08-22I am thrilled to share a glowing review for the BullsEye Strategy team! Their efforts have been instrumental in catapulting our brand’s online presence to new heights. In a world where collaboration is key, BullsEye has been an invaluable partner in our journey to connect with industries seeking to leverage the potential of travel for fostering brand loyalty and engagement. Thanks to their in depth knowledge of SEO, we’ve reached the number one seat at the top of search engine rankings, a testament to their expertise in digital strategy. Their insights have consistently hit the mark, guiding us towards strategies that resonate with our target audience. Moreover, their consistent creation of impactful content has ensured that we remain not only relevant but also a frontrunner in our field. Working with BullsEye has been an absolute delight - their wealth of knowledge and collaborative spirit have made them an indispensable asset to our team. Many thanks to BullsEye for their contributions!
Jeff2022-09-04Great full-team experience to enhance our web, LinkedIN, and Google ad presence. Their expertise ensures that all aspects of our site are helping each other. We will be able to see where our customers are going and if they are finding what they need and seek.
Yvonne Monroe2022-06-15Love working with the Bullseye team. We've been a client for several years with very positive results.
Jason Schreier2022-05-06Bullseye has done a great job of handling our marketing & SEO/SEM needs. They have a diverse team capable of managing all areas, are highly organized, & a pleasure to work with. We highly recommend them.
Lisa Clark2022-04-28Everyone at Bullseye is terrific. Each specialty is handled by a subject expert and all is coordinated through an account manager. Our online business is tracking 100% YOY so far!!! We are confident this trend will continue with their support and strategy. Major Kudos to Natasha, our account manager. She is so knowledgeable, pleasant and organized!!!!
fStop Foundation2021-02-19The team at Bullseye Strategy has been a very powerful force in helping us grow our awareness and online presence. We love working with them! They are extremely responsive and are great listeners adjusting the message and the programs to what we need and when we need it. Highly recommend them!
Ashley2021-02-03Experienced staff with an amazing culture. Hands down the best job I have ever had. This is an agency with remarkable knowledge, strategy, and proven results. Highly-recommended!
Premier Virtual2021-02-03Working with Jonathan and Bullseye has been great. Very knowledgeable and gets things done. They also came up with great ideas to help my business grow. Highly recommend.
Scott2020-04-28Bullseye has handled the internet marketing for my law firm, Solkoff Legal, P.A., since October of 2019. They have proven to be a knowledgeable resource for us and constantly impress me with their easy availability, preparation and tracking systems. They are result-oriented, respect the firm's budget and we are seeing the results of our relationship in our bottom line. I recommend Bullseye for Internet Marketing and invite calls as a reference.