Privacy Policy

Bullseye Strategy for itself, its subsidiaries and affiliates, and their officers, directors, managing directors, partners, and employees (“We”, “Us” or “Bullseye Strategy”) respects your privacy and the security of your personal information.

This Privacy Policy (“Privacy Policy”) describes our information and privacy practices with regard to the website owned by us or operated on our behalf, which includes but is not limited to www.bullseyestrategy.com (collectively, the “Website”). Unless stated otherwise, this Privacy Policy applies only to information collected on the Website and does not apply to information collected offline or otherwise outside of the Website. By browsing or using services on our Website, you are accepting the practices described in this Privacy Policy and consent to our use of cookies and similar technologies (see our Cookies Policy below).

Geographic Note

Bullseye Strategy provides commercial services from its offices in the United States. If you are visiting the Website from outside the United States and provide us with personal information, please note that your personal information will be transferred, stored and processed within the United States, and you explicitly consent to this transfer.

Notwithstanding the foregoing, the Website does not collect personally identifiable information from visitors.

Collection through Automated Collection Technologies

We gather certain information automatically through cookies and other industry standard collection mechanisms. This information may include Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, the files viewed on our Website (e.g., HTML pages, graphics, etc.), your operating system, date/time stamp, the country or state from which you accessed our Website, and/or clickstream data to analyze trends in the aggregate and administer the Website.

In addition, Bullseye Strategy uses cookies, web beacons, or similar technologies to analyze trends, administer the Website, track users’ movements around the Website, and gather information about our user base as a whole.

A cookie is a small text file placed on your computer or mobile device as you navigate websites. Most browsers are set to accept cookies by default. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our Website.

Web beacons are tiny graphics with a unique identifier, similar in function to cookies. Web beacons are embedded invisibly on web pages. We may use web beacons, in connection with our Website to, among other things, track the activities of visitors, help us manage content, and compile statistics about usage of the Website.

Links to Third Party Websites

Our Website may include links to other websites whose privacy practices may differ from ours. If you visit or submit personal information to any of those websites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any websites you visit.

Personal Information of Children

Bullseye Strategy provides a service for commercial entities. We do not knowingly collect or retain personal information for persons under the age of eighteen (18). Any information received from a person under the age of 18 will be removed from our system once we learn that it has been submitted to us. Please email us at the email address in the Contact Information section below if you believe we have personal information of a person under the age of 18.

Changes to this Privacy Policy

Bullseye Strategy may update this Privacy Policy from time to time. When we do make updates, we will also revise the “last updated” date at the top of this page. To the extent Bullseye Strategy makes any material change to this Privacy Policy, a message will be posted on the Website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Contact Information

If you have any questions or comments concerning our Privacy Policy, please let us know by contacting us as indicated on the “Contact Us” area of the Website or at info@bullseyestrategy.com.

Cookies Policy

Access to the Bullseye Strategy website defined below is provided by Bullseye Strategy and its subsidiaries and affiliates, and their officers, directors, managing directors, partners, and employees (“Bullseye Strategy”). The “Bullseye Strategy website” shall mean the website of Bullseye Strategy available to the general public and those portions available via specific login, and located at www.bullseyestrategy.com and select other domains (the “Website”).

We use cookies, web beacons, and similar technologies to manage our Website and email messages and to collect information about you and your activities online over time and across different websites. The analytical/performance cookies we use allow us to recognize and count the number of visitors and to see how visitors move around our Website. This helps us to improve the way our Website works, e.g., by ensuring that users are finding what they are looking for on the right interface easily and do not encounter technical errors. The functionality cookies we use allow us to recognize you when you return to our Website, and recall log-in information where it is required, or your preferences (e.g., your choice of language or region).

We also use cookies to collect information about which device and browser you use to access our Website so we can optimize your access and continually improve functionality. For example, we collect information about your browser type (e.g., Internet Explorer, Safari, or Firefox) and operating system (e.g., Windows, Mac-OS X, IOS, Android etc.), domain name of your internet service provider, websites visited before and after visiting our Website, pages viewed and activities at our Website, and ads seen or clicked on. These technologies help us to recognize you, customize or personalize your online experience and analyze the use of our Services and solutions to make them more useful to you. These technologies also allow us to aggregate demographic and statistical data and compilations of information, which may or may not include Personal Data, and provide this information to our service providers.

We use analytics providers such as Google Analytics to help us evaluate and measure the use and performance of our Services.

If we use such data at all, it will be on an aggregate basis, and we will not make any attempt to find out your identity from that information. Any use of this data would be for the purposes of securing, maintaining and improving the Website, ensuring that its content is presented in the most effective manner, helping us to administer this Website and other internal operations, such as troubleshooting, testing, research and statistical and survey purposes.

If you do not want cookies to be placed on your device, using most browsers, you can set a warning each time a cookie is being sent or turn off all cookies (except Flash cookies). More information about managing your cookie settings through your browser can be found here. You may also visit www.aboutcookies.org. To find out more about how to manage or delete Flash cookies, visit Adobe. Please note that if you do not accept cookies, some features or activities may not be available to you (for example, you may have to reset your language or enter log-in information each visit). To opt-out of the aggregation and analysis of data collected about you on our Services by Google Analytics, visit https://tools.google.com/dlpage/gaoptout and download and install the Google Analytics Opt-out Browser Add-on.

Ready for a change?

Good, because we’re ready to help. We’ll not only create an efficient digital marketing strategy, but we’ll execute and refine it to continuously grow your business.

Marisa Loughney

Senior Account Manager

Marisa leads our Account Team in providing personalized service to our growing roster of clients. She came to Bullseye in 2021 with over 10 years of experience in Account Management at Zimmerman Advertising, notably working on the national account AutoNation.

Marisa is a graduate of Florida Atlantic University. When she’s not chasing around her son, she enjoys a night out with her husband and friends, planning her next event to host and sharing the real side of her motherhood journey on Instagram.

Jonathan Schwartz

Co-Founder and CEO

Jonathan oversees business development, client management, and the overall strategic direction of Bullseye Strategy, which he co-founded with Maria Harrison in 2009. A digital industry veteran with extensive experience in online media and partner marketing, Jonathan has successfully negotiated multi-million dollar partnerships with a range of high-profile companies, including Google, eBay, and the NFL. Previously, Jonathan served as vice president of business development and strategy at ContentNow, and worked at Interval International, a former subsidiary of Barry Diller’s IAC/InterActiveCorp, where he managed multi-million dollar budgets and oversaw the launch of several new products.

Prior to Interval, Jonathan spent five years at CBS SportsLine.com, where he was a key member of the company’s business development team and responsible for the initial launch of the groundbreaking March Madness on Demand live streaming franchise. He holds a J.D. from Brooklyn Law School and a bachelor’s degree in political science from SUNY Binghamton. Schwartz is a sports enthusiast who lives out his hoop dreams both on the court and off, where he plays regularly and has coached both his son and daughter’s basketball teams.

Maria Harrison

Co-Founder and President

As President of Bullseye Strategy, Maria leads digital marketing strategy, account planning and account management, resource planning, client relations, community outreach, and general operations. Prior to co-founding the agency in 2009, Maria served as the Vice President of Marketing for the interactive marketing training firm, Laredo Group, and was Director of Online Marketing for Interval International, an IACI company, as well as Global Partners Group, a financial securities trading firm.

Maria Harrison is a sought-after speaker at events, including the Direct Marketing Association, WeMedia, and the Online Marketing Summit. Voted Top 50 Business Women in Miami in 2018 and 2019, and ranked # 1 of 100 Outstanding Women of Broward County for leadership and influence in the community in 2014, Maria was elected to the Orange Bowl Committee in 2015. She also is a founding board member of the South Florida Interactive Marketing Association and the designer of the digital marketing certificate program curriculum at the University of San Francisco, where she taught from 2008-2012.

Maria is a single mom of two beautiful children, crushing a 60-hour workweek and not missing a single basketball, little league, or Cub Scout event.

Jena Boukelif

SEO Manager

Jena leads our search engine optimization efforts and is responsible for whether Google favors our clients in their organic search results. Jena came to Bullseye with over 9 years of SEO experience and has managed everything from keyword research to technical site audits and enterprise-level cutovers with successful outcomes.

Jena is a graduate of Palm Beach University, and in her downtime, Jena enjoys spending time with her daughter and a health and fitness lifestyle.

Adam Kirschner

Senior Director of Content Marketing

Adam leads social media, influencer marketing, and content marketing for Bullseye Strategy. Previously, he served as Social Media Marketing Manager for Atlantis Paradise Islands, Bahamas, and Digital Program Director for iHeartMedia. Adam has extensive experience with brand contesting, web and social content creation, and audio and video production. While keeping an eye on the consumer user experience of any project, he’s got the other one on the key performance indicator metrics and analytics. He one drove 1 million page views in 3 days with a single piece of content!
A graduate of the University of Miami, Adam enjoys spending time with his daughter, wife, and puppy.

Chris Rodman

Senior Director of Search & Analytics

Chris has worked with Bullseye Strategy since the beginning in 2009, ultimately joining the team full time in 2019. Chris is laser-focused on how paid search performs for our clients and generates outstanding ROAS for the smallest businesses up through the largest enterprises leading the management of millions of paid search dollars for Bullseye Strategy’s clients. Chris owns and maintains a strong relationship with Google, ensuring our clients gain early access to beta tests and top-notch support from their team.

Chris holds a Bachelor’s degree from the University of Central Florida in International Finance. When he’s not dealing with Google, he’s rocking out as a home DJ or learning a new Kung Fu move.