Market Research
Unlock insights with our market research services, diving deep into your industry and your business to bring data-driven clarity to your strategy. We illuminate trends, behaviors, and opportunities, equipping you to navigate the market with confidence and precision.
Market Research
Unlock insights with our market research services, diving deep into your industry and your business to bring data-driven clarity to your strategy. We illuminate trends, behaviors, and opportunities, equipping you to navigate the market with confidence and precision.
Whether your company is pre-launch, exploring a pivot or new product line, or you want an accurate gauge with how your current efforts are resonating with your customers, we’ll dig in to provide an accurate assessment of your position and opportunity within the marketplace. Our market research arsenal includes conducting in-depth interviews, customer surveys, focus groups, and user testing. We use first-party, third-party, and competitive data to determine what makes your brand unique and how we can position it among your competitors. Guided by these valuable insights, you’ll end up exactly where you want to be.
Strategy + Execution = Results
INDUSTRY RESEARCH
An industry analysis covers the current trends, the market’s growth outlook, and the health of key players within your space. Researching these components helps us position your brand accordingly and should inform your overall digital marketing strategy.
COMPREHENSIVE MARKET ANALYSIS
With comprehensive market analysis, we can successfully segment your target market, profile your prospective customers, and determine how to win out over competitors. We are able to get a better understanding of your place within the landscape with focus groups, surveys, and interviews. By using online polls, social media, and other mobile-based methods, we get a thorough understanding of how both customers and prospects perceive your brand. We organize this data in an executive summary and use it to inform how best to communicate with your target customer in our digital marketing efforts.
COMPETITIVE ANALYSIS
You’ll discover what makes your company stand out after a thorough competitive analysis. This is where we uncover your competitors’ strengths and weaknesses, as well as the threats and opportunities they create for you. Once we’ve established your competitive advantage, we can play up those traits to take a bigger share of the market.
Competitive analysis can also include a detailed search, social, and media analysis. Understanding who your competitors are in these channels is important, as often it differs from your traditional competitors.
USER AND CREATIVE TESTING
User testing is a common practice in web design and product development. Before launching a new extension of your business, we verify its usability with controlled trials. After analyzing the test results, we make recommendations for improvement. These efforts ensure a seamless user experience from day one.
Testing your creative assets before we launch in market can help ensure that your media is more efficient right out of the gate. Making the investment to test creative before rolling it out to market sets you up for success, putting you ahead of the game.
Case Studies
Corcoran
MotionPoint
Jets.com
See How Our Market Research Services Can Help Your Business Succeed
Stacey Sutherland2023-08-22I am thrilled to share a glowing review for the BullsEye Strategy team! Their efforts have been instrumental in catapulting our brand’s online presence to new heights. In a world where collaboration is key, BullsEye has been an invaluable partner in our journey to connect with industries seeking to leverage the potential of travel for fostering brand loyalty and engagement. Thanks to their in depth knowledge of SEO, we’ve reached the number one seat at the top of search engine rankings, a testament to their expertise in digital strategy. Their insights have consistently hit the mark, guiding us towards strategies that resonate with our target audience. Moreover, their consistent creation of impactful content has ensured that we remain not only relevant but also a frontrunner in our field. Working with BullsEye has been an absolute delight - their wealth of knowledge and collaborative spirit have made them an indispensable asset to our team. Many thanks to BullsEye for their contributions!
Jeff2022-09-04Great full-team experience to enhance our web, LinkedIN, and Google ad presence. Their expertise ensures that all aspects of our site are helping each other. We will be able to see where our customers are going and if they are finding what they need and seek.
Yvonne Monroe2022-06-15Love working with the Bullseye team. We've been a client for several years with very positive results.
Jason Schreier2022-05-06Bullseye has done a great job of handling our marketing & SEO/SEM needs. They have a diverse team capable of managing all areas, are highly organized, & a pleasure to work with. We highly recommend them.
Lisa Clark2022-04-28Everyone at Bullseye is terrific. Each specialty is handled by a subject expert and all is coordinated through an account manager. Our online business is tracking 100% YOY so far!!! We are confident this trend will continue with their support and strategy. Major Kudos to Natasha, our account manager. She is so knowledgeable, pleasant and organized!!!!
fStop Foundation2021-02-19The team at Bullseye Strategy has been a very powerful force in helping us grow our awareness and online presence. We love working with them! They are extremely responsive and are great listeners adjusting the message and the programs to what we need and when we need it. Highly recommend them!
Ashley2021-02-03Experienced staff with an amazing culture. Hands down the best job I have ever had. This is an agency with remarkable knowledge, strategy, and proven results. Highly-recommended!
Premier Virtual2021-02-03Working with Jonathan and Bullseye has been great. Very knowledgeable and gets things done. They also came up with great ideas to help my business grow. Highly recommend.
Scott2020-04-28Bullseye has handled the internet marketing for my law firm, Solkoff Legal, P.A., since October of 2019. They have proven to be a knowledgeable resource for us and constantly impress me with their easy availability, preparation and tracking systems. They are result-oriented, respect the firm's budget and we are seeing the results of our relationship in our bottom line. I recommend Bullseye for Internet Marketing and invite calls as a reference.