All effective content strategies share one thing in common: keyword research. Without target keywords, your content strategy is less of a plan and more a wish. Keywords serve as the foundation for any optimization efforts. Keyword mapping creates...
Digital Marketing Blog
Stay up-to-date on all things digital. Here you’ll find expert insights, perspectives and thought-leadership on everything from the latest trends, search algorithm updates, to trends, long-term shifts, design and development best practices, digital media, content marketing and so much more.
SEO Posts
Don’t Get Lost in Search: 3 Local SEO Tips to Improve Your Listings
What’s the first thing people do when they have a plumbing emergency after they’ve turned off the water? They pull their phone out of their pocket or log onto their computer and search for a local plumber. Would customers in need of your business’s services or...
Law Firm Marketing: Tips & Traps for Digital Success
By Jonathan Schwartz, CEOBullseye Strategy How do people find a good lawyer these days? While personal referrals are still common – and often the strongest leads – law firms would be remiss to rely solely on the “I know a guy” tactic to drive business. Considering...
Coachella Marketing Stunts & SEO Tips | Bullseye Strategy
By Mark Eting Bullseye Strategy Special Correspondent It's been one of those weeks where celebrity-designed shoes are air-dropped into Coachella goers' phones, thought leaders are officially the cool kids of social media, and a Wordpress plug-in has upgraded its game...
Bullseye Buzz: What You Don't Know WILL Hurt You
By Mark Eting Bullseye Strategy Special Correspondent You know what they say about the word "assume": don't. This is especially true if you're responsible for your company's bottom line. At risk: local businesses who think simply having a website with up-to-date...
5 New Year’s Resolutions for Digital Marketers
By Jonathan Schwartz, CEO, Bullseye Strategy The collective spirit of self-improvement makes the New Year a good time to line up an action plan for success, whether it’s a personal goal or a business goal. At Bullseye Strategy, we’ve definitely got fitness on our...
Digital Marketing Updates from Twitter & Google | Bullseye
By Mark Eting Bullseye Strategy Special Correspondent You'd better duck or grab a glove if you're in digital marketing, because this week is all about the curveball. We have big news from Twitter about their new beta app. Mobile carriers including AT&T are pulling...
SEO & Web Hosting: 7 Essential Questions Answered | Bullseye
“You can't build a great building on a weak foundation. “ Gordon B. Hinckley It’s amazing how often quotes about construction fit marketing too. But if you’re like many, you’re thinking your website (or website code) is the foundation of your online presence. However,...
5 Do's and Don'ts of On-Page SEO
5 On-Page SEO Do's: #1 Write High-Quality, Keyword-Driven Content Relevant, well-written SEO content has always attracted high search engine rankings. Successful SEO strategies include the identification and strategic placement of targeted keywords,...