Viewability – It’s In the Numbers

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  If you read our last blog post on viewability, you know that this is a hot topic in the digital advertising industry. As a follow-up to that post, let’s talk about the infographic Google just released last week “5 Factors of Viewability”. Google has been in the forefront of the viewability movement, adding Active… Read more »

New Facebook Reporting Features Cross-Device Tracking

Posted by & filed under digital advertising, digital marketing, Facebook, Facebook advertising, Social Media, Social Media Marketing.

Facebook reporting is getting more robust every day. Recently they launched a new feature that allows marketers to track cross-device campaign performance. The beauty of this feature is now you can track the power of mobile. Consumers use various devices throughout the day to communicate, and it often takes multiple interactions with a brand before… Read more »

Viewability – Is That a Word?

Posted by & filed under digital advertising, digital marketing, digital marketing trends, display advertising, display media, IAB, online media, viewability.

It has been a buzzword in the online media industry for a while. With the emergence of social media, video and native advertising, display banner advertising has been scrutinized and criticized. One of the biggest challenges advertisers have faced is getting accurate reporting showing that their banner ads were seen by potential customers. If an… Read more »

Your Social Media Content isn’t Being Seen

Posted by & filed under Social Media, Social Media Marketing, Social Media News, social media trends, Twitter, Twitter Marketing, Twitter update.

Twitter released a new insight to your analytics. Impressions provides users with more information about their content, but it is also proving what every social media marketer fears the most – your brand’s  social media content is not being seen. Before you bring that ax down on twitter, marketers need to understand that this is… Read more »

New Facebook Update: Recommended Videos Roll Out

Posted by & filed under Facebook, Facebook marketing, Facebook targeting, Social Media, Social Media Marketing, Social Media News, social media trends, Social Video, Video.

Videos increase people’s understanding of your product or service by 74%, according to Digital Sherpa. It’s only natural that Facebook is rolling out “recommended videos” within the mobile newsfeed. Facebook’s recommended videos is not like YouTube’s related videos section. Instead, after viewing a video on Facebook, you’ll see related videos from both your friends and… Read more »

Track Your Personal Network to Grow Your Business

Posted by & filed under digital marketing, LinkedIn, Newsle, Personal Brand, Personal Network, Social Media, Social Media News.

Over the course of the last decade, there have been a great number of websites that purport to help you track your professional network and, in turn, grow your business, but none has been more valuable than LinkedIn. That’s not to say that there aren’t other valuable products out there. One product that I have been… Read more »

New in Google Mobile Search: Flash Websites, You Have Been Warned

Posted by & filed under Adobe Flash, digital marketing, Google, HTML5, website development.

Google has taken what may be the final shot at the bow of Adobe Flash by issuing “Flash” warnings in Google mobile search.  Remember when most restaurant, bar, and brand websites were built in Adobe Flash? Thankfully, the decidedly more mobile-friendly HTML5 has taken over as the design language of choice. There are Flash websites… Read more »

The Twitter Redesign: Three Musts for Your Social Media Marketing Strategy

Posted by & filed under digital marketing, digital trends, Social Media, Social Media Marketing, Social Media News, social media trends, Twitter, Twitter Redesign.

It’s beginning to look a lot like Facebook, everywhere you go. Earlier this month, Twitter announced a redesign of user profiles and they look quite familiar. Twitter is calling their new design an easier and more fun way to express yourself – or your brand – through the web profile, and it is now available… Read more »