As our Senior Account Manager, Natasha draws on over eight years of account and project management experience to lead our account team in providing exceptional service and work to a diverse roster of clients in all areas of digital marketing. She began her career working in Los Angeles at William Morris Endeavor, where she spent several years learning the entertainment industry and growing her account and project management skills. Upon returning to her hometown in South Florida, she began working in marketing and advertising as an Account Executive at Zimmerman, notably working on the Save-a-Lot and Lumber Liquidators national accounts.
Natasha provides daily hands-on service to clients both large and small, offering timely, creative solutions to meet their digital marketing needs. Natasha’s attention to detail, client service, and digital marketing knowledge allows her to excel and lead the team in client collaborations to create relevant and impactful digital marketing campaigns.
Natasha is a graduate of Penn State University, and in her free time, she loves spending time with friends and family, staying active, and soaking in the sun.
Viewability – It’s In the Numbers
viewability, you know that this is a hot topic in the digital advertising industry. As a follow-up to that post, let’s talk about the infographic Google just released last week “5 Factors of Viewability”. Google has been in the forefront of the viewability movement, adding Active View, the ability to buy based on viewability, to the Google Display Network at the end of 2013. Earlier this year, they also added Active View reporting to the DoubleClick platform. The recent infographic was created based on a study across both the Google Display Network and DoubleClick. The study showed that 56.1% of all impressions are not viewable impressions. A viewable impression, according to the Media Rating Council, is one in which 50% of the ad is viewable within the visible area of the viewer’s browser for a minimum of one second. The study also found that:
- Vertical ad units have a higher viewability rate than horizontal ad units
- The most viewable placement is immediately above the fold, not at the top of the page
- Above-the-fold placements have a 68% viewability rate and below-the-fold placements have a 40% viewability rate — not as large of a difference as we would have expected.