higher conversions on lead gen campaigns that A/B testing

Bullseye Buzz: A/B Testing, Spotify Sales Lift & Hulu’s New Pause Ads

February 26, 2019

By Mark Eting Bullseye Strategy Special Correspondent You know what’s really satisfying? Ice cream, Hulu, and additional evidence that a strategy you really believe in, A/B testing, works wonderfully. It was a sweet week for digital marketers, and these headlines, in particular, were a treat to read. A/B Testing Shows 10% Lift on Lead Gen… Read more »

Jonathan Schwartz and Maria Harrison

10 Digital Marketing Tips We’ve Learned in 10 Years

February 25, 2019

By Maria Harrison, President, and Jonathan Schwartz, CEO Bullseye Strategy  Bullseye Strategy celebrates its 10-year-anniversary this month! In that time, we’ve had our highs and lows, met some of the most impressive digital brains in the industry, and have grown more than a few grays. Above all else, we have had the opportunity to get… Read more »

The past, present and future of digital marketing

Bullseye Buzz: 2018 eCommerce Growth, 2019 LinkedIn News & 2020 Influencer Predictions

February 20, 2019

By Mark Eting Bullseye Strategy Special Correspondent This week, we have been visited by the ghosts of Digital Marketing Past, Present, and Future with news about the ripple effect last year’s holiday shopping has had on e-commerce, some breaking news from LinkedIn that should change the way this channel is used in 2019, and a shocking… Read more »

agency brand partnership

4 Keys to Build the Brand-Agency Relationship

February 12, 2019

By Bullseye Strategy Staff Relationships take work. You know this is true in love, but sometimes we forget that it’s also true in business. At Bullseye Strategy, we take commitment to heart. In fact, our tenure with clients is more than double the industry standard. We credit this to our great service and our demonstrated… Read more »

digital marketing news valentines day

Bullseye Buzz: Love for LinkedIn, Instagram’s Brand Lift & Tinder for Your Fridge

February 11, 2019

By Mark Eting Bullseye Strategy Special Correspondent Welcome to a Valentine’s Day-themed edition of the Bullseye Buzz, where we dish about the digital marketing news everyone’s buzzing about. Conveniently this week, we were dashing out emoji heart eyes like crazy on our Slack channel over some news reports about LinkedIn and Instagram, both of which… Read more »

2019 Super Bowl Twitter

Bullseye Buzz: 3 Super Bowl LIII Social Media Surprises

February 5, 2019

By Mark Eting Bullseye Strategy Special Correspondent So…none of us were that surprised by the winner of the 2019 Super Bowl. (Though quite a few of us were thrilled, including our agency president, Maria Harrison, a Rhode Island native.) And as far as the Super Bowl ads, which is what most of us consider the real… Read more »

digital marketing news

Bullseye Buzz: Google CTRs plummet | $27B Video Ad Spend | Controversial Facebook Ads

January 29, 2019

By Mark Eting Bullseye Strategy Special Correspondent This week has been a wild ride in digital marketing news. We learned that Google’s organic click-through rates have taken a steep plummet since 2016. Meanwhile, video advertising skyrocketed in 2018 to hit $27.82 billion dollars. And in an announcement that any brand who does not want to… Read more »

Facebook targets Gen Z

Bullseye Buzz: Teen Facebook, Power to the PDF & Mobile Ads in Bed

January 23, 2019

By Mark Eting Bullseye Strategy Special Correspondent If you’re a digital marketing news junkie like I am, this week has delivered. Facebook has launched an act of desperation to appeal to younger audiences who currently only use the platform to communicate with their elderly (aka Millennial and Gen Z) relatives. (If at all). Google has… Read more »

Sharpen your marketing in 2019

5 New Year’s Resolutions for Digital Marketers

January 22, 2019

By Jonathan Schwartz, CEO, Bullseye Strategy The collective spirit of self-improvement makes the New Year a good time to line up an action plan for success, whether it’s a personal goal or a business goal. At Bullseye Strategy, we’ve definitely got fitness on our minds; if you’ve seen us on Instagram this month, you’ll see… Read more »

marketing curveballs

Bullseye Buzz: Curveballs from Twitter, Mobile Carriers & Google

January 14, 2019

By Mark Eting Bullseye Strategy Special Correspondent You’d better duck or grab a glove if you’re in digital marketing, because this week is all about the curveball. We have big news from Twitter about their new beta app. Mobile carriers including AT&T are pulling out the proverbial data location rug from underneath us. Meanwhile, Google… Read more »