Blog

Bullseye Buzz: Facebook Subtraction, Google Addition, Messenger Multiplication

May 1, 2020

By Mark Eting Bullseye Strategy Special Correspondent It’s been a math-filled week in digital marketing as companies make multiple changes to the way they do business affecting the sum of things available to digital marketers. Thankfully, the news looks positive.  Facebook Does an About-Face Less than a year ago, Facebook made campaign budget optimization mandatory, … Read more »

Bullseye Buzz: Poll Questions and Poll Answers

April 24, 2020

By Mark Eting Bullseye Strategy Special Correspondent Good news! Your opinions still matter. From marketers to manufacturers, and Silicon Valley to South Florida, people want to know what you think, and then provide that to you. How convenient is that? In this week’s Bullseye Buzz, we have a trio of stories about changes you’re asking… Read more »

Digital Marketing COVID-19 Resources

April 24, 2020

Times have changed, possibly forever, in recent weeks. COVID-19 has not only affected the millions fighting the disease, but it’s also affecting nearly every aspect of life-as-we-knew it. No one seems to be immune to either the virus or its impact on the economy. While new procedures and medicines are being implemented for the sick,… Read more »

Bullseye Buzz: Digital Marketing Continues Changing to Address COVID-19

April 17, 2020

Our weekly marketing update! This week read how Facebook is helping small businesses, IG Live coming to desktop, & an update on Google Reviews during COVID!

Facebook News

Special Facebook Edition of the Bullseye Buzz: The Good, the Bad & the Ugly

September 10, 2019

In this special Facebook edition of the Bullseye Buzz, we discuss Facebook News Feed ads, its desktop layout, the Facebook dating app and the anti-trust probe.

digital marketing game changer

Bullseye Buzz: This Changes Everything

August 20, 2019

In this week’s Bullseye Buzz, big changes in influencer marketing, app advertising and Disney programmatic.

swooning over news

Bullseye Buzz: Google’s Get-A-Quote Button and Other Swoonworthy News

July 31, 2019

In this swoon-worthy edition of The Bullseye Buzz, we rave news from Google, Pinterest and Amazon

IG/FB bullying

Bullseye Buzz: IG/FB Crackdowns on Bullies & Diet Scams

July 19, 2019

Instagram is cracking down on bullying, Facebook is cracking down on health scams, and local businesses go digital in this week’s Bullseye Buzz.

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Bullseye Buzz: Google Fakers, LinkedIn Leads & IG Explore Ads

July 2, 2019

Fake listings on Google Maps wreak havoc for local businesses and shoppers alike. In other, better news, LinkedIn’s new lead gen options and Instagram Explore ads have arrived.

lawyer marketing tips

Law Firm Marketing: Learn the Tricks and Avoid the Traps for a Solid Digital Presence

July 1, 2019

By Jonathan Schwartz, CEOBullseye Strategy How do people find a good lawyer these days? While personal referrals are still common – and often the strongest leads – law firms would be remiss to rely solely on the “I know a guy” tactic to drive business. Considering that the average adult spends 6.3 hours per day… Read more »