December 18, 2018
By Mark Eting Bullseye Strategy Special Correspondent Welcome to a special holiday edition of The Bullseye Buzz, where we talk about the latest digital marketing headlines that agencies like ours are buzzing about. We thought this week would be light on news, since most of us are preoccupied with our upcoming Secret Santa gift exchange…. Read more »
December 13, 2018
By Mark Eting Bullseye Strategy Special Correspondent What are digital marketing agencies buzzing about? This week, we’re pretty much shocked into silence by three interesting developments: an attack of fake reviews, the discovery of something influencer marketing isn’t good at, and a big announcement from Google about responsive ads. Move Over, #FakeNews…Hello, Fake Reviews Let’s… Read more »
December 5, 2018
By Mark Eting Bullseye Strategy Special Correspondent What are digital marketing agencies buzzing about? This week is brought to you by the letter “L”: for LinkedIn, Live selling on Facebook…and, how shall we put this? Losers. LinkedIn Changes Privacy Settings for User Emails Just in time for the holidays: the gift of privacy for LinkedIn… Read more »
December 4, 2018
By Maria Harrison, President, Bullseye Strategy A-lines, sheaths and maxi dresses…oh my! And more importantly, why? If you’re riding the elevator at our headquarters at 110 East Broward Boulevard this month and feel like you’ve stepped into an episode of Mad Men with all the skirt-clad women, let me explain what’s going on. The Bullseye… Read more »
November 7, 2018
By Daniel Lassman, Senior Director of Search & Analytics, Bullseye Strategy It’s that time of year when we give thanks to our friends and family, our health and our prosperity–and it’s also that time of year when we start planning for a more prosperous business in 2019. The temptation is to run for the next bright, shiny… Read more »
November 7, 2018
By Mark Eting Bullseye Strategy Special Correspondent What are digital marketing agencies buzzing about? The theme of the week is #socialmedia #socialmedia #socialmedia. We’re giving thumbs up and heart-eye emojis to these three big developments impacting Pinterest, Instagram and LinkedIn. Pinterest Promoted Carousels Are Now A Thing. Pinterest has debuted Promoted Carousel advertising, partnering with… Read more »
November 2, 2018
By Mark Eting Bullseye Strategy Special Correspondent What are digital marketing agencies buzzing about this week? At Bullseye Strategy, the following three stories have overtaken our water cooler talk. Giddy About Google’s New Click-to-Message Ads Particularly for our clients with a brick-and-mortar presence, we’re excited about a new development from Google Ads that will make… Read more »
October 24, 2018
By Maria Harrison, President, Bullseye Strategy “Personalization” may be the biggest marketing buzzword of 2018, but there’s a fine line between providing your customers with highly-relevant marketing and over-stepping. Save being “creepy” for spider webs and haunted houses and give your customers a little breathing room. Follow these tips to create marketing that tells your customers… Read more »
April 27, 2018
Maria Harrison, the President & Founder of Bullseye Strategy, has been named among the 50 top women in business by The Commonwealth Institute South Florida (TCI). Maria is thrilled to be recognized along with her peers as an outstanding business leader and entrepreneur among an extraordinary class of women. The Commonwealth Institute to Honor… Read more »
December 19, 2017
Bullseye Strategy President, Maria Harrison, recently wrote a Star Wars-themed trilogy opinion piece about travel marketing for tnooz. Keep reading for a quick recap of each episode! Episode I brings us along the consumer journey in the luxury travel industry, comparing it to the journey of Luke Skywalker in the original Star Wars trilogy. Maria… Read more »
