May 1, 2020
By Mark Eting Bullseye Strategy Special Correspondent It’s been a math-filled week in digital marketing as companies make multiple changes to the way they do business affecting the sum of things available to digital marketers. Thankfully, the news looks positive. Facebook Does an About-Face Less than a year ago, Facebook made campaign budget optimization mandatory, … Read more »
April 24, 2020
By Mark Eting Bullseye Strategy Special Correspondent Good news! Your opinions still matter. From marketers to manufacturers, and Silicon Valley to South Florida, people want to know what you think, and then provide that to you. How convenient is that? In this week’s Bullseye Buzz, we have a trio of stories about changes you’re asking… Read more »
April 24, 2020
Times have changed, possibly forever, in recent weeks. COVID-19 has not only affected the millions fighting the disease, but it’s also affecting nearly every aspect of life-as-we-knew it. No one seems to be immune to either the virus or its impact on the economy. While new procedures and medicines are being implemented for the sick,… Read more »
April 17, 2020
Our weekly marketing update! This week read how Facebook is helping small businesses, IG Live coming to desktop, & an update on Google Reviews during COVID!
September 10, 2019
In this special Facebook edition of the Bullseye Buzz, we discuss Facebook News Feed ads, its desktop layout, the Facebook dating app and the anti-trust probe.
August 20, 2019
In this week’s Bullseye Buzz, big changes in influencer marketing, app advertising and Disney programmatic.
July 31, 2019
In this swoon-worthy edition of The Bullseye Buzz, we rave news from Google, Pinterest and Amazon
July 19, 2019
Instagram is cracking down on bullying, Facebook is cracking down on health scams, and local businesses go digital in this week’s Bullseye Buzz.
July 2, 2019
Fake listings on Google Maps wreak havoc for local businesses and shoppers alike. In other, better news, LinkedIn’s new lead gen options and Instagram Explore ads have arrived.
July 1, 2019
By Jonathan Schwartz, CEOBullseye Strategy How do people find a good lawyer these days? While personal referrals are still common – and often the strongest leads – law firms would be remiss to rely solely on the “I know a guy” tactic to drive business. Considering that the average adult spends 6.3 hours per day… Read more »