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b2b social media

5 Ways to Slay a B2B Social Media Strategy | Bullseye Strategy

April 12, 2019

By Jorie Mark, Senior Director of Content Fashionista influencers and toilet paper Twitter humor have their place in social media, but business-to-business (B2B) marketing is entitled to its piece of the social media pie, too. In fact, interacting with decision makers through social media content is one of the most effective ways to acquire qualified… Read more »

GenZ eyeroll

Bullseye Buzz: GenZ Rolls Eyes at Celebrities | Coachella Debuts Amazon Pop-Up

April 9, 2019

By Mark Eting Bullseye Strategy Special Correspondent This week in digital marketing news, the parents, aunts, and uncles of Generation Z shoppers at our agency hugged each other with relief, exclaiming, “It’s not just us??” when we learned that this age group rolls its eyes not only at authorities but at celebrities, too. A new… Read more »

Bullseye Buzz: What’s a “Video View”? Plus Other Burning Questions

April 2, 2019

Digital marketing news round-up: video views, social media storytelling and Google ads conversion attribution

breaking up digital marketing platforms

Bullseye Buzz: Shopify & Mailchimp Break Up; LinkedIn Upgrades Audiences

March 26, 2019

By Mark Eting Bullseye Strategy Special Correspondent We hate to sound like a Hollywood gossip columnist, but did you hear that Shopify and Mailchimp broke up?? It’s staggering, like when Jennifer Aniston and Ben Affleck stopped being Bennifer; unlike the undoing of Bennifer, though, this divorce has major ramifications for brands, agencies, and of course,… Read more »

March Madness for Digital Marketing

The Final Four in New Digital Technologies | Bullseye Strategy

March 22, 2019

By Jonathan Schwartz, CEO Bullseye Strategy  Have you filled out your bracket yet? As March Madness begins, basketball fans across the country are making calculated decisions to determine which teams are favored to win the NCAA Tournament. Meanwhile, at Bullseye Strategy, we’re reviewing our own “final four”: the top digital technologies. No, this didn’t involve… Read more »

Bullseye Buzz Snapchat

Bullseye Buzz: Game On for Snapchat; Google Goes on a Detox

March 19, 2019

By Mark Eting Bullseye Strategy Special Correspondent What’s on the menu for this week’s Bullseye Buzz? It’s a tasty one. Snapchat’s spicing things up with a gamer platform as its audience growth slows, podcasts are looking like a sweet bet for marketers, and Google has blended up a giant detox smoothie to rid itself of… Read more »

accidentally on purpose

Bullseye Buzz: The #SorryNotSorry Social Media Playbook

March 12, 2019

By Mark Eting Bullseye Strategy Special Correspondent If you’ve ever managed a brand’s social media account and noticed how a humorous-to-the-outsider mistake corresponded with a big leap in engagements, we’ve got a barstool reserved for you. Being the laughing stock of the Internet is not the kind of engagement rate spike most marketers covet…most of… Read more »

international women's day

Happy International Women’s Day, From Bullseye Strategy

March 7, 2019

By Bullseye Strategy Staff Every year, March 8th is International Women’s Day (IWD). It’s a global celebration of women’s social, economic, cultural and political achievements. These efforts do not belong to any one country, group or organization. As InternationalWomensDay.com puts it, “[IWD] is all about unity, celebration, reflection, advocacy and action – whatever that looks… Read more »

Bullseye Buzz: Desperately Seeking 18-34 Year-Olds

March 6, 2019

By Mark Eting Bullseye Strategy Special Correspondent Are you between the ages of 18 and 34? If so, you should feel very, very wanted. Brands and social media platforms alike are doing just about anything and everything they can to court you, ranging from the much-mocked and now-defunct Facebook LOL feed to the various cringe-worthy… Read more »

higher conversions on lead gen campaigns that A/B testing

Bullseye Buzz: A/B Testing, Spotify Sales Lift & Hulu’s New Pause Ads

February 26, 2019

By Mark Eting Bullseye Strategy Special Correspondent You know what’s really satisfying? Ice cream, Hulu, and additional evidence that a strategy you really believe in, A/B testing, works wonderfully. It was a sweet week for digital marketers, and these headlines, in particular, were a treat to read. A/B Testing Shows 10% Lift on Lead Gen… Read more »