Bullseye Buzz: Podcasts Invade Google | Chatbot Takeover | #InstaMall
May 15, 2019
Podcasts show up in Google search; predictions about chatbots; Instagram’s new @shop channel
Blog
The 24/7 Working Mom: Agency Owner Life
May 8, 2019
By Bullseye Strategy Staff As Mother’s Day approaches, we caught up with one of the most extraordinary working mothers we know: Bullseye Strategy Agency co-owner Maria Harrison, who was just awarded The Commonwealth Institute South Florida Top Women in Business award for the second year in a row. Squarely in the category of “I Don’t… Read more »
Bullseye Buzz: Bye, UpFronts. Hi, NewFronts!
May 8, 2019
By Mark Eting Bullseye Strategy Special Correspondent Once upon a time, people watched broadcast TV, and UpFronts, the seasonal gathering of advertisers and TV network execs to divvy up commercial air time, was an incredibly important event. (Isn’t that quaint, almost like a tea party or a rotary-dial phone?) Today, of course, viewers take a… Read more »
Bullseye Buzz: A Quizzical Week in Digital Marketing
April 30, 2019
Between an unusual video strategy by Adobe, Instagram’s quizzes and Shopify’s upgrades, it’s been a thought-provoking week.
Advertising Today: How the Landscape has Changed With the New “Family TV Time”
April 26, 2019
By Maria Harrison, President, Bullseye Strategy We all can remember a time when our families sat down to sing the “Dallas” theme song or watch pretend politicians debate during an episode of “The West Wing.” Whether you enjoyed the daily news cycle or reserved your ritual for Thursday night’s “Must-See TV,” it was a predictable… Read more »
Bullseye Buzz: Coachella Influencer Stunt | Yoast’s Whoah Moment
April 23, 2019
By Mark Eting Bullseye Strategy Special Correspondent It’s been one of those weeks where celebrity-designed shoes are air-dropped into Coachella goers’ phones, thought leaders are officially the cool kids of social media, and a WordPress plug-in has upgraded its game so significantly that SEO nerds like ourselves everywhere are conga-lining around our offices. Welcome to… Read more »
Bullseye Buzz: What You Don’t Know WILL Hurt You
April 16, 2019
By Mark Eting Bullseye Strategy Special Correspondent You know what they say about the word “assume”: don’t. This is especially true if you’re responsible for your company’s bottom line. At risk: local businesses who think simply having a website with up-to-date contact info is enough for them to be found online, marketers shying away from… Read more »
5 Ways to Slay a B2B Social Media Strategy | Bullseye Strategy
April 12, 2019
By Jorie Mark, Senior Director of Content Fashionista influencers and toilet paper Twitter humor have their place in social media, but business-to-business (B2B) marketing is entitled to its piece of the social media pie, too. In fact, interacting with decision makers through social media content is one of the most effective ways to acquire qualified… Read more »
Bullseye Buzz: GenZ Rolls Eyes at Celebrities | Coachella Debuts Amazon Pop-Up
April 9, 2019
By Mark Eting Bullseye Strategy Special Correspondent This week in digital marketing news, the parents, aunts, and uncles of Generation Z shoppers at our agency hugged each other with relief, exclaiming, “It’s not just us??” when we learned that this age group rolls its eyes not only at authorities but at celebrities, too. A new… Read more »
Bullseye Buzz: What’s a “Video View”? Plus Other Burning Questions
April 2, 2019
Digital marketing news round-up: video views, social media storytelling and Google ads conversion attribution