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bitmoji vs facebook

Bullseye Buzz: Emoji Showdown | Google Opens Up About Algo Changes

June 4, 2019

A Google algorithm change, Amazon’s big programmatic play and Facebook takes on Bitmoji in this week’s Bullseye Buzz

whopper jam app

Bullseye Buzz: Rush Hour Munchies | YouTube’s Bumper Machine | Google Ad Bugs

May 21, 2019

This week’s Bullseye Buzz discusses a new Burger King delivery app, YouTube’s Bumper Machine and Google Ads’ bug plague.

digital marketing news

Bullseye Buzz: Podcasts Invade Google | Chatbot Takeover | #InstaMall

May 15, 2019

Podcasts show up in Google search; predictions about chatbots; Instagram’s new @shop channel

Never enough time or money--Maria Harrison

The 24/7 Working Mom: Agency Owner Life

May 8, 2019

By Bullseye Strategy Staff As Mother’s Day approaches, we caught up with one of the most extraordinary working mothers we know: Bullseye Strategy Agency co-owner Maria Harrison, who was just awarded The Commonwealth Institute South Florida Top Women in Business award for the second year in a row. Squarely in the category of “I Don’t… Read more »

newfronts

Bullseye Buzz: Bye, UpFronts. Hi, NewFronts!

May 8, 2019

By Mark Eting Bullseye Strategy Special Correspondent Once upon a time, people watched broadcast TV, and UpFronts, the seasonal gathering of advertisers and TV network execs to divvy up commercial air time, was an incredibly important event. (Isn’t that quaint, almost like a tea party or a rotary-dial phone?) Today, of course, viewers take a… Read more »

quizzes

Bullseye Buzz: A Quizzical Week in Digital Marketing

April 30, 2019

Between an unusual video strategy by Adobe, Instagram’s quizzes and Shopify’s upgrades, it’s been a thought-provoking week.

family TV time

Advertising Today: How the Landscape has Changed With the New “Family TV Time”

April 26, 2019

By Maria Harrison, President, Bullseye Strategy We all can remember a time when our families sat down to sing the “Dallas” theme song or watch pretend politicians debate during an episode of “The West Wing.” Whether you enjoyed the daily news cycle or reserved your ritual for Thursday night’s “Must-See TV,” it was a predictable… Read more »

Coachella influencers

Bullseye Buzz: Coachella Influencer Stunt | Yoast’s Whoah Moment

April 23, 2019

By Mark Eting Bullseye Strategy Special Correspondent It’s been one of those weeks where celebrity-designed shoes are air-dropped into Coachella goers’ phones, thought leaders are officially the cool kids of social media, and a WordPress plug-in has upgraded its game so significantly that SEO nerds like ourselves everywhere are conga-lining around our offices. Welcome to… Read more »

what you don't know can hurt you

Bullseye Buzz: What You Don’t Know WILL Hurt You

April 16, 2019

By Mark Eting Bullseye Strategy Special Correspondent You know what they say about the word “assume”: don’t. This is especially true if you’re responsible for your company’s bottom line. At risk: local businesses who think simply having a website with up-to-date contact info is enough for them to be found online, marketers shying away from… Read more »

b2b social media

5 Ways to Slay a B2B Social Media Strategy | Bullseye Strategy

April 12, 2019

By Jorie Mark, Senior Director of Content Fashionista influencers and toilet paper Twitter humor have their place in social media, but business-to-business (B2B) marketing is entitled to its piece of the social media pie, too. In fact, interacting with decision makers through social media content is one of the most effective ways to acquire qualified… Read more »