JETS.COM
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Maria Harrison serves as the President and co-founder of Bullseye Strategy, where she drives strategic leadership across digital marketing, account planning, resource management, client relations, and operations. With over 28 years of digital marketing expertise, Maria specializes in crafting impactful strategies for industries including real estate, hospitality, B2B, e-commerce, direct-to-consumer (DTC), and financial and private equity markets. Her work in real estate marketing has successfully driven qualified buyers and leads for planned home communities and luxury properties worldwide, while her hospitality marketing roots stem from her tenure at IAC and Interval International.
Maria Harrison serves as the President and co-founder of Bullseye Strategy, where she drives strategic leadership across digital marketing, account planning, resource management, client relations, and operations. With over 28 years of digital marketing expertise, Maria specializes in crafting impactful strategies for industries including real estate, hospitality, B2B, e-commerce, direct-to-consumer (DTC), and financial and private equity markets. Her work in real estate marketing has successfully driven qualified buyers and leads for planned home communities and luxury properties worldwide, while her hospitality marketing roots stem from her tenure at IAC and Interval International.
In 2009, Maria was tapped by the University of San Francisco to develop the curriculum for its inaugural online digital marketing course. Over the next five years, she taught more than 3,000 students in the program, shaping the next generation of digital marketers. Maria also shares her knowledge with future leaders as a teacher in the Marketing Honors program at American Heritage High School, the #1 college preparatory high school in the country.
Maria is a recognized thought leader and sought-after speaker, presenting at events such as the Direct Marketing Association, WeMedia, and the Online Marketing Summit. She has earned accolades including being named one of the Top 50 Business Women in Miami (2018, 2019) and ranking #1 in the 100 Outstanding Women of Broward County (2014). Maria’s dedication to the South Florida community is reflected in her role as a founding board member of the South Florida Interactive Marketing Association and her election to the prestigious Orange Bowl Committee in 2015.
In 2009, Maria was tapped by the University of San Francisco to develop the curriculum for its inaugural online digital marketing course. Over the next five years, she taught more than 3,000 students in the program, shaping the next generation of digital marketers. Maria also shares her knowledge with future leaders as a teacher in the Marketing Honors program at American Heritage High School, the #1 college preparatory high school in the country.
Maria is a recognized thought leader and sought-after speaker, presenting at events such as the Direct Marketing Association, WeMedia, and the Online Marketing Summit. She has earned accolades including being named one of the Top 50 Business Women in Miami (2018, 2019) and ranking #1 in the 100 Outstanding Women of Broward County (2014). Maria’s dedication to the South Florida community is reflected in her role as a founding board member of the South Florida Interactive Marketing Association and her election to the prestigious Orange Bowl Committee in 2015.
Maria Harrison earned her Bachelor of Arts in Communications, magna cum laude, from Rhode Island College. Her education laid the groundwork for her exceptional skills in strategic communication, creative problem-solving, and audience engagement—capabilities that have been instrumental in her distinguished career as a leader in digital marketing. Maria’s academic achievements reflect her dedication to understanding the art and science of connecting with people, a passion that continues to drive her innovative approach to business and leadership.
Before co-founding Bullseye Strategy, Maria Harrison cultivated a dynamic career in digital marketing, spanning agency and client-side roles. She began at a leading digital development agency, where she refined her expertise in creating innovative online strategies for a variety of clients. Seeking to deepen her understanding of business challenges from the client perspective, Maria transitioned to in-house roles, including her tenure at IAC/InterActiveCorp. There, she had the opportunity to work across some of the world’s most recognizable digital brands, including Expedia, TripAdvisor, Home Shopping Network (HSN), and Ticketmaster. These experiences not only deepened her expertise in driving impactful marketing strategies but also instilled a passion for using digital innovation to solve complex business challenges. Maria’s career journey has uniquely positioned her to lead Bullseye Strategy with a deep understanding of both agency dynamics and client needs, empowering businesses to achieve measurable results through digital marketing.
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