This week’s Bullseye Buzz discusses a new Burger King delivery app, YouTube’s Bumper Machine and Google Ads’ bug plague.
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Digital Marketing Blog
Stay up-to-date on all things digital. Here you’ll find expert insights, perspectives and thought-leadership on everything from the latest trends, search algorithm updates, to trends, long-term shifts, design and development best practices, digital media, content marketing and so much more.
Mobile Marketing Posts
The Final Four: Emerging Digital Technologies | Bullseye
By Jonathan Schwartz, CEO Bullseye Strategy Have you filled out your bracket yet? As March Madness begins, basketball fans across the country are making calculated decisions to determine which teams are favored to win the NCAA Tournament. Meanwhile, at Bullseye...
A/B Testing & Ad Performance Insights | Bullseye Strategy
By Mark Eting Bullseye Strategy Special Correspondent You know what's really satisfying? Ice cream, Hulu, and additional evidence that a strategy you really believe in, A/B testing, works wonderfully. It was a sweet week for digital marketers, and these headlines, in...
Bullseye Explores eCommerce Trends & Influencer Forecasts
By Mark Eting Bullseye Strategy Special Correspondent This week, we have been visited by the ghosts of Digital Marketing Past, Present, and Future with news about the ripple effect last year's holiday shopping has had on e-commerce, some breaking news from LinkedIn...
Digital Marketing Updates from Twitter & Google | Bullseye
By Mark Eting Bullseye Strategy Special Correspondent You'd better duck or grab a glove if you're in digital marketing, because this week is all about the curveball. We have big news from Twitter about their new beta app. Mobile carriers including AT&T are pulling...
The Always On Customer – Digital Trends 2014
Digital Trends for the Always On Customer 2014Recently, I keynoted at a marketing summit for Ultimate Software, a Fortune 100 Best Company to Work for winner. At Ultimate, their focus is always on people – whether employees, customers, or prospective customers. As a...
Latest Trends in Email Marketing 2024 | Bullseye Strategy
We know what some of you are thinking … email? Is that still around? If that’s what went through your mind right now, get it out of your head. This blog post is not intended to start the old “Is Email Dead?” conversation again. Email is still a great communication...
Put Your Money Where Your Mobile Is
1. Integrate QR Codes Are you using QR (Quick Response) codes to promote your brand? Utilizing QR codes allow us to share relevant content with a user about our products, services and promotions, easily via mobile devices. It’s also a simple way to connect with your...