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Put Your Money Where Your Mobile Is

by | Sep 13, 2012

1. Integrate QR Codes

  • Are you using QR (Quick Response) codes to promote your brand? Utilizing QR codes allow us to share relevant content with a user about our products, services and promotions, easily via mobile devices. It’s also a simple way to connect with your audience, enhance SEO, and increase your website traffic. 

2. Mobilize Website

  • With a large percentage of internet users accessing their favorite websites and social profiles from their mobile devices, it’s important to make your website accessible. Concise content, bullet points, large font size, and mobile friendly buttons allows for a positive mobile experience. 

3. Adapt Mobile Advertising

  • Around 73% of smartphone owner’s access social networks through apps at least once per day, and 20% of Facebook users have purchased something because of ads or comments they saw on their handheld device. Mobile is trending because ads are hard to avoid on smartphones unlike desktops. Mobile ads can be geo targeted, and are increasingly engaging on touch screen devices allowing the user to drag, click, or pull unlike a standard banner ad.

4. Mobilize Social Media Platforms

  • People are accessing social media platforms on their mobile devices more than ever now –  60% of Twitter’s users and more than 50% of Facebook users access these social channels through the mobile application. Social content must be brief and message must be concise making it easy to digest for an “on-the-go” audience. 

Are you incorporating mobile into your overall digital strategy?? Share, tweet, or Facebook us how you’re using it! Statistics courtesy of Hubspot and Techcrunch

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