Enterprise SEO: Scaling, Challenges, and OpportunitiesScaling for Large OrganizationsChallenges in Enterprise SEOOpportunities in Enterprise SEOHarnessing Enterprise-Level SEO OpportunitiesKey Components of Successful Enterprise SEOTechnical SEO for Enterprise...
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Digital Marketing Blog
Stay up-to-date on all things digital. Here you’ll find expert insights, perspectives and thought-leadership on everything from the latest trends, search algorithm updates, to trends, long-term shifts, design and development best practices, digital media, content marketing and so much more.
Google Adwords Posts
2024 Tech & Sustainability in Hospitality Marketing
The Dawn of a New Age in Hospitality Marketing In 2024, we're not just witnessing changes in hospitality marketing; we're at the forefront of a revolution. This new era combines innovative data-driven strategies, AI advancements, and a significant consumer shift...
The Microsoft Bing Search Engine and ChatGPT-4
Traffic related to the Microsoft Bing search engine and the new Bing chatbot has more than doubled in the past year, but many marketers and business owners are still a bit wary of the latest iteration of AI-powered search. After all, what is Microsoft Bing, and how...
The Power of Microsoft ChatGPT Bing
A new era of Bing capabilities is here, and everyone is taking notice. The search engine, which is powered by Microsoft and partners with Microsoft Advertising, has now been turbocharged with a next-level iteration of OpenAI’s ChatGPT technology. Users can expect the...
Boosting Ads with Microsoft Bing | New Advertising Tips
Do Google Ads reign supreme in your advertising strategy? If so, that’s not too surprising. Google leads the global search market with an average share of nearly 85%, or almost nine out of every ten internet searches.1 But what about that other 15% of the global...
YouTube, Google Ad Bugs & Snacks | Bullseye Strategy
This week’s Bullseye Buzz discusses a new Burger King delivery app, YouTube’s Bumper Machine and Google Ads’ bug plague.
Defining ‘Video View’ and More FAQs | Bullseye Strategy
Digital marketing news round-up: video views, social media storytelling and Google ads conversion attribution
Major Google AdWords Layout Change | Bullseye Strategy
Google mobile search which is even more limited with just two paid ads above the fold. Say what? That’s right - mobile search is now informing desktop search. Because of the limited ad spots on a mobile device, most digital advertisers were seeing higher CPCs on...
Creating a PPC Audit Checklist for Google AdWords or Bing Ads
PPC experts. Why is doing a PPC audit of my Google AdWords or Bing account important? You want to make sure that you are doing all of the right things in your PPC advertising. One small setting can make a huge difference in whether your campaign is a success or a...