B2B SaaS Marketing: Actionable Strategies to Build Your Customer Base

There is power in numbers when building a SaaS product’s customer base. A single person or group rarely makes B2B purchase decisions of three or four. The average B2B buying team size is between 14 and 23 people1. Therefore, B2B marketers must appeal to each one. Fortunately, there are several B2B SaaS marketing strategies to […]

Leveraging SEO for Lead Generation: Creating Qualified Organic Leads

68% of online experiences begin with one thing — a search engine.1 Search engines have become the primary gateway to discover new brands and embark on new customer journeys. So, it is no surprise that 63% of purchases2 are now attributed to an online experience. How many leads could your business generate if your digital […]

A/B Testing & Ad Performance Insights | Bullseye Strategy

By Mark Eting Bullseye Strategy Special Correspondent You know what’s really satisfying? Ice cream, Hulu, and additional evidence that a strategy you really believe in, A/B testing, works wonderfully. It was a sweet week for digital marketers, and these headlines, in particular, were a treat to read. A/B Testing Shows 10% Lift on Lead Gen […]

From Awareness to Sales: Social Media’s Marketing Shift

Social media has become a staple in most corporate digital marketing strategies. Brand awareness and customer service are often cited as two of the key drivers for adding it to the marketing mix.  Social media has been an excellent platform for brands to become more than just a logo; it’s become a platform for brands […]