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Bullseye Buzz: YouTube Search, Core Web Vitals, & Instagram IGTV Ads

by | Jun 3, 2020

By Mark Eting

Bullseye Strategy Special Correspondent

It’s June, summer is officially around the corner, and the weather is getting hotter. With that in mind, things heated up in the last few days for digital marketing news, and we’ve got the inside scoop that’s hot-off-the-presses. So put on your digital sunscreen, shades, and flip-flops, because this episode of the Bullseye Buzz is burning a hole in the screen.

“You Got Your Google In My YouTube Search!”

Google is testing the addition of organic URLs in results when searching for topics on YouTube. Initially discovered by a Reddit user, it appears that a single web page result breaks up the search results page that’s filled with videos.

Reviews at this time are falling more heavily on the “thumbs down” side, but some people are advocating for future use.

Take a peek and read some reviews on Reddit and let us know what you think!

Google Will Be Checking Vitals

Google has announced that Core Web Vitals will eventually be incorporated as a ranking signal. Some of these vitals include the time it takes for the web page’s main content to load, the time it takes for a page to become interactive, and the amount of unexpected layout shift of visual page content.

Current Page experience metrics such as being mobile-friendly, having safe browsing, and HTTPS-security will still be part of the overall considerations for determining search ranking. 

By adding Core Web Vitals as ranking factors in combination with other user experience signals, they aim to assure that site owners are building pages that users enjoy visiting. If Google determines that the page offers a high-quality user experience, that page will likely get higher search ranking. The opposite also holds, according to Google.

Don’t worry too much yet; these changes are not likely to be enacted until next year since Google says they’ll be providing at least 6 months’ notice.

Instagram To Start Paying Influencers

Well, sort of, Instagram has just announced new ways to assist with the monetization of Instagram TV (IGTV) and Instagram LIVE. In addition to adding digital badges for IG Live, which enables viewers to donate money to their favorite broadcasters, they’re also introducing ads to IGTV. The revenue from these 15-second ads will be shared between creators and Instagram, with 55% going to creators.

That happens to be the same rate YouTube creators are offered. The hope by Team Facebook is that this helps Instagram become a more competitive, viable space. You can read more from Instagram here.

Stay safe. Stay classy. Stay indoors still.

“Mark Eting” is the pen name of the Bullseye Strategy team. Check back with us next week for more news on what’s buzzing in the digital marketing industry


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