Digital Marketing Blog

Stay up-to-date on all things digital. Here you’ll find expert insights, perspectives and thought-leadership on everything from the latest trends, search algorithm updates, to trends, long-term shifts, design and development best practices, digital media, content marketing and so much more.


AI in Content Writing: Revolutionizing Creation | Bullseye

by | Mar 28, 2023

Is it possible for a robot to generate content on your behalf? At first glance, the idea of content marketing powered by artificial intelligence (AI) may appear to be a notion from a science fiction novel. Nevertheless, AI content writing is a well-established marketing concept transcending futuristic terminology. Once perceived as an innovation trailblazer, technology has revolutionized how we produce content through AI tools.

As more marketers leverage AI content writing for full-fledged marketing campaigns and website copywriting. AI content writing tools will remain a mainstay in the digital marketing tech stack. However, we still need to see how AI content writing can utilize content creation and to what extent it will involve humans.

What is AI-Generated Content?

AI content writing refers to text that has been automatically generated by two applications of artificial intelligence: machine learning and natural language processing (NLP). In a standard AI writing generator, machine learning leverages thousands of algorithms to imitate human behavior, allowing NLP functionality to analyze, manipulate, and produce human language.

The amount of data processed by an AI writing generator helps to produce a surprisingly natural-sounding output. However, these tools do necessitate human direction to work correctly. Any AI content-writing software will require the user to input information, such as relevant keywords, and specify the exact type of content to produce the most appropriate output. 

Popular types of AI-generated content in marketing campaigns include but are not limited to: 

  • Content briefs
  • Short-form blogs
  • Long-form articles 
  • Website landing pages
  • Product descriptions
  • Video descriptions 
  • Social media posts
  • Ad copy

Benefits of AI Content Writing

AI content writing has revolutionized the way we create content due in part to the multiple roles just one AI writing generator fulfills simultaneously. From planning and producing new content to optimizing existing marketing copy, here are a few of the defined benefits of AI content writing. 

  • Enhanced efficiency. It takes AI content writing software significantly less time to create content or provide the building blocks for impactful copy, which improves the content creation process.
  • Increased content output. With content taking less time, marketers can quickly ramp up content output, reaching more audiences with more content. 
  • Maximized productivity. Various functions of AI can eliminate repetitive manual tasks, including optimizing content for search engines, to allocate time to more productive tasks. 

Drawbacks of AI Content Writing 

While the ability to automate AI-generated articles and website copywriting is a central selling point for AI content writing tools, you might consider the whole picture before incorporating one into your tech stack. Here are a few of the drawbacks found among AI content writing efforts.

  • Content created for algorithms. There is a chance that AI content writing tools rely too much on search engine algorithms to guide the content, which can result in an unnatural-sounding output. 
  • Minimal nuance or context. AI content writing can lack nuance or context that makes it unique because it relies solely on user input and adjacent content across the web.
  • Risk of plagiarism. Similar to the point above, using machine learning to scan existing content can increase the potential that AI content writing is flagged as plagiarized material. 

How an AI Copywriter Compares to a Human 

An AI copywriter functions similarly to a human copywriter by researching a topic, gathering data from across the web, and constructing content based on user instructions. But can AI write better content than humans? Not likely. AI content writing isn’t a replacement for humans. Instead, it’s a productivity tool to brainstorm new ideas, optimize content, and streamline production. 

What Are the Best AI Tools for Content Writing?

When it comes to the best tools for AI content writing, large language models (LLMs) reign supreme. Large language models refer to computer programs that use a function of machine learning to analyze massive amounts of text data and produce human-like text. LLMs are the foundation of most AI content-writing tools to automate and accelerate content creation.

The latest iteration of LLM to skyrocket in popularity among marketers is Generative Pre-Trained Transformer (GPT-3) from OpenAI and its chat-focused, customer satisfaction counterpart, ChatGPT. Other AI content writing tools powered by LLM functionality include Jasper (previously Jarvis AI), Frase, and WriterSonic, three of the latest additions to the marketing tech stack. 

How Does AI Content Optimization Improve Performance?

Marketing, business people, and meeting in an office to discuss AI content writing software.

Beyond AI writing content, AI software can also optimize existing content through techniques like natural language processing and keyword analysis. For example, because search engines like Google use algorithms to rank websites based on relevancy and keywords, AI helps to identify shared queries or phases for a particular topic, then plugs in the related keywords to enhance the content. 

Not to mention, AI content writing can also prove helpful with storytelling. For example, AI copywriting tools create personalized stories based on the shared consumer behaviors of your target audience and generate plot ideas based on your audience’s shared pain points. Plus, AI tools can help break down complex topics into more digestible content to educate your readers better. 

The Role of a Digital Marketing Agency in AI Content Writing

Let us be clear: artificial intelligence will not replace human writers and strategists (at least not in this decade). On the contrary, AI content writing still requires human direction, human review, and human editing — and the firsthand expertise of real digital marketers to lead the way. In other words, think of artificial intelligence as an AI writing assistant, not a human copywriter replacement. 

When getting started with AI content writing, it’s essential to understand the numerous applications of AI and the multiple tools available on the market. Then, to ensure the best possible output from AI content writing, consult with a digital marketing agency that will provide expert guidance for optimal results.

 Discover how Bullseye Strategy masters content creation today. 

Recent Posts