Full-Service Content Marketing
Every word is an opportunity to engage with and win over new customers. Our content marketing strategies will establish your brand as the premier thought leader in your industry. We use optimized blogs, videos, email newsletters, landing pages and other content tactics to establish a positive brand perception. Whatever it takes, we establish credibility with your target audience, so they trust you as a reliable source, worthy of their time–and hard-earned dollars.
Editorial Calendar Development
An editorial calendar plots a timeline for publishing your content. Whether we’re developing a month or a year, we consider seasonality, holidays, special events and key promotions to pinpoint optimal timing. This comprehensive process keeps your content organized and in tune with the customer experience.
Evergreen content is always relevant through trends and seasons, which makes it valuable content for search engines with a potentially high return on investment. Before the first word is written, we audit the competition and look for opportunities to make your voice stand out with timeless content. Once we’ve determined the right topics, we create and optimize content to be used on multiple channels – blog, social, email, webinars and more. This helps maximize reach and ensures your brand is always easy to find online.
A blog not only serves as the home base for your content; it provides additional points of entry to your brand. Based on your customer’s search behavior, your competition and your site’s technical makeup, we determine which keywords have both the greatest commercial value and the greatest potential for reach and ranking, and then create content around them. We approach each new blog post as another opportunity to drive customers to your website.
Website content showcases all your brand has to offer. Like any good storyteller, we write to pique the visitors’ interest, educate them, earn their trust, and ultimately drive them to conversion.
Email & Newsletter Content
A customer may willingly opt into your email marketing, but that doesn’t mean you have them for life. With an email content strategy focused on personalization, we maximize click-through rates and minimize the number of unsubscribes. Serving the customer exactly what he or she needs builds loyalty while accelerating their journey through the conversion funnel.
Landing Page Copywriting
Landing pages are dedicated spaces to elaborate on a particular product, service or promotion. We customize these pages with targeted content that engages, educates and incites your audience to take action.
Writing for Conversion Optimization
It’s not what you say but how you make them feel. That’s why we give careful thought to the words we write. Whether it’s content for your site, your emails or your blog, our copywriters understand that every interaction is an opportunity to connect for the sake of conversion. We use copy that will intentionally compel users through the conversion funnel.
White Papers and eBooks
A white paper is an in-depth essay about a specific trend or issue that interests your audience, while an eBook is a less formal, more visual piece of content. Despite their distinctive differences, we deploy white papers and eBooks with gated access. Not only does this solidify your brand as a thought leader, but we’re able to increase subscribers and generate leads.
We use infographics to visually communicate your message, whether it’s to illustrate a product description or to turn how-to content into a more digestible creative deliverable. Not only do we create viral-quality visuals, but we deploy them on all the most relevant channels to increase your brand awareness and drive traffic to your website.
Video should be a critical part of your content marketing strategy. Lucky for you, we have a keen eye for high-quality video. Our team handles every aspect of video production, including script writing, storyboarding, acquiring talent, filming and editing. In the end, we deliver visually engaging video content that has tremendous social value for your brand.
Ready for a change?
Good, because we’re ready to help. We’ll not only create an efficient digital marketing strategy, but we’ll execute and refine it to continuously grow your business.