viewability, you know that this is a hot topic in the digital advertising industry. As a follow-up to that post, let’s talk about the infographic Google just released last week “5 Factors of Viewability”. Google has been in the forefront of the viewability movement, adding Active View, the ability to buy based on viewability, to ...
Facebook reporting is getting more robust every day. Recently they launched a new feature that allows marketers to track cross-device campaign performance. The beauty of this feature is now you can track the power of mobile. Consumers use various devices throughout the day to communicate, and it often takes multiple interactions with a brand before ...
Facebook is gradually rolling out the new format. Throughout the process, both formats will continue to be supported on Facebook until the transition is complete. While most advertisers have started to see the change, the full scale rollout to the new look will happen later this year. Do you think the new look of Facebook ...
Do you have questions on how this could affect your next campaign? Let us know. Anita Larsen, Client Strategist ]]>
Over the course of the last decade, there have been a great number of websites that purport to help you track your professional network and, in turn, grow your business, but none has been more valuable than LinkedIn. That’s not to say that there aren’t other valuable products out there. One product that I have been ...
Google has taken what may be the final shot at the bow of Adobe Flash by issuing “Flash” warnings in Google mobile search. Remember when most restaurant, bar, and brand websites were built in Adobe Flash? Thankfully, the decidedly more mobile-friendly HTML5 has taken over as the design language of choice. There are Flash websites ...
Quiet: The Power of Introverts in a World that Can’t Stop Talking by Susan Cain, and in it she mentions the above quote by Einstein. It’s now my favorite quote. To me it sums up perfectly one of the greatest small business skills that those seeking to master their craft need to have: perseverance. What is ...
It’s beginning to look a lot like Facebook, everywhere you go. Earlier this month, Twitter announced a redesign of user profiles and they look quite familiar. Twitter is calling their new design an easier and more fun way to express yourself – or your brand – through the web profile, and it is now available ...
