By Mark Eting Bullseye Strategy Special Correspondent You’d better duck or grab a glove if you’re in digital marketing, because this week is all about the curveball. We have big news from Twitter about their new beta app. Mobile carriers including AT&T...
By Jorie Mark, Senior Director of Content Strategy It’s difficult to scroll through Instagram without seeing dozens of #sponsored posts, usually by photogenic influencers cleverly posing with the products they represent. Yogurt, lipstick, mobile phone chargers, baby...
Facebook opens mid-roll ads to more Live broadcasters, starts non-live test Last week, Facebook has allowed Pages and Profiles that have reached certain criteria to insert mid-roll video ads into their Facebook Live broadcasts. These ads can only be played...
Twitter fights abuse by making it easier to hide abuse Twitter has updated its interface to try to tackle harassment concerns on the platform. Some of the changes include limiting notifications to people you follow on Twitter as well as a quality filter open to...
New Twitter ads let brands bait fans into tweeting In an ongoing effort to up its advertising game, Twitter has released new ad units which Twitter claims are getting better engagement. These new ad units unlock pieces of content when users reply or retweet...