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7/27/16 – Weekly Digital Marketing News Roundup

by | Jul 29, 2016

Google Soon To Provide Ability to Import Call Conversion Data  

Call conversion details – once very limited in Google – will be getting a big update. Google has announced that it will allow the importing of call conversion data into AdWords. This opens up more detailed tracking and analysis possibilities, including third party phone call conversion data being tied automatically into cost per conversion and Return on Advertising Spending metrics.

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Twitter adds to live sports roster with weekly MLB, NHL games

Twitter is getting its own version of Sportscenter! They have signed deals with major sports media companies and will start live streaming games from may major sports leagues including MLB, NHL, and NFL. Twitter is still working on revising their NBA contract to also include live games.
Verizon Buys Yahoo!

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Verizon buys Yahoo for $4.83 billion

After months of speculation, Yahoo has found a buyer. Verizon is acquiring Yahoo’s core business for $4.83 billion in cash, which includes Yahoo’s advertising, content, search and mobile activities.

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Snapchat Single Sign-on is Rolling Out

Snapchat releases single sign-on with its new yellow button. Similar to Facebook, Snapchat is starting to roll out the “Log in with Snapchat” functionality. For now, it’s in a limited release but with this new button, it creates a “digital id” of sorts that will allow Snapchat to track your behavior which will translate into more targeting options for advertisers.

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Google Offers Native Ads

Advertisers can now buy native ads programmatically in DoubleClick Bid Manager. Good news for publishers and advertisers is that Google is making it pretty easy to do these buys. Advertisers won’t have to provide fully-designed creative since Google will reformat their content for the ad spot they purchase. Publishers can also make their entire native ad inventory on the web and in apps available programmatically.

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Apply to HubSpot via Snapchat on Wednesday, July 20th 

Hubspot has taken an innovative approach when it comes to recruiting as they used Snapchat as a medium when it came to finding their next Support Engineer. All a potential candidate had to do was teach Hubspot literally anything in 60 seconds or less via Snapchat.

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