by Maria Harrison | Apr 6, 2021 | Digital Marketing
We live in an era where the digital landscape is continuously evolving. In 2010, the number of internet users worldwide peaked at just over 2 billion. By January 2021, more than 4.6 billion active internet users worldwide account for a staggering 59.5% of the entire...
by Maria Harrison | Mar 30, 2021 | Vlog
What Is Search Engine Optimization (SEO)? SEO is the practice of search engine optimization, which is a fancy way of saying getting your site to appear on one of the first or the first page of Google. Is SEO Just for Google? Bing or DuckDuckGo, Yahoo, but we all know...
by Maria Harrison | Mar 17, 2021 | Google Analytics, KPI, SEO
Bounce rate: too low, too high, or just right? Even after dedicating hours to developing your website and optimizing your content, site analytics may still reveal that your pages are sitting at an uncomfortably high—or low—bounce rate. Before dissecting your onsite...
by Maria Harrison | Jun 3, 2020 | Digital Marketing News Roundup
By Mark Eting Bullseye Strategy Special Correspondent It’s June, summer is officially around the corner, and the weather is getting hotter. With that in mind, things heated up in the last few days for digital marketing news, and we’ve got the inside scoop that’s...
by Maria Harrison | Nov 7, 2018 | Digital Marketing, Google
By Daniel Lassman, Senior Director of Search & Analytics, Bullseye Strategy It’s that time of year when we give thanks to our friends and family, our health and our prosperity–and it’s also that time of year when we start planning for a more...