by Maria Harrison | May 20, 2016 | PPC
Search Engine Marketing Copy Do’s [br] 1) Tailor Ad Text According to the Device Google AdWords allows you to target ads to PCs or mobile devices, and the text that you use should be different for both. You’re allowed a heading and up to two lines of copy, but...
by Maria Harrison | Feb 24, 2016 | Google Adwords
Google mobile search which is even more limited with just two paid ads above the fold. Say what? That’s right – mobile search is now informing desktop search. Because of the limited ad spots on a mobile device, most digital advertisers were seeing higher CPCs on...