How Luxury Real Estate Developers Can Reach High-Net-Worth Homeowners

Luxury high-rise condominiums surrounded by palm trees under a bright blue sky, representing a luxury real estate marketing strategy for high-net-worth buyers.

Today’s high-net-worth buyers expect more than stunning properties—they demand exclusivity, personalization, and a seamless digital experience. What strategies can developers use to meet these demands? Our latest whitepaper, Reaching the Luxury Homeowner, reveals a full-funnel approach to luxury real estate marketing. From precision targeting and programmatic ads to high-impact creative and data-driven insights, this guide […]

7/19/16 – Weekly Digital Marketing News Roundup

Facebook Updates

Google My Business Testing Email-Based Verification   For years Google has used a direct-mail postcard based system for verifying businesses, which has often caused issues: lost cards, various people “taking over” listings, and even painful local business Google “lockout” where too many postcards have been sent, so you’re left in limbo verifying your business. Email-based […]

7/8/16 – Weekly Digital Marketing News Roundup

Social Media Updates

The Top 7 Online Marketing Trends That Will Dominate 2016   Digital assistants will allow for a new kind of optimization. Digital assistants such as Siri and Cortana use traditional search engines when necessary, but not if the information being requested is recognized by the digital assistant. The key to optimizing in this new format will be […]