7/8/16 – Weekly Digital Marketing News Roundup
by Maria Harrison | Jul 8, 2016
The Top 7 Online Marketing Trends That Will Dominate 2016
Digital assistants will allow for a new kind of optimization. Digital assistants such as Siri and Cortana use traditional search engines when necessary, but not if the information being requested is recognized by the digital assistant. The key to optimizing in this new format will be to make sure these assistants become familiar with your business information, rather than trying to lead people to your site specifically.
Facebook Updated Its Algorithm To Prioritize Friends And Family Over Pages And Publishers
The Facebook Community has voiced their concerns on missing important news and updates from their loved ones. As a result, Facebook has now updated its algorithm to prioritize friends and family over pages and publishers on news feeds. In turn, Facebook is warning publishers of possible declines in reach and referral traffic, especially those whose traffic comes directly from clicks on page posts.
Snapchat usage soars, attracting parents and weirding out teens
Per Comscore, as Snapchat usage continues to soar, so does the usage by the adults 35 + demographic. This widening of the age bracket will ultimately provide more room for marketers that cater to that group of people. Kids may think their parents may be signing up to keep an eye on them, but these adults utilize this platform for promotion of small businesses, blogs, or just to reconnect with old friends. The numbers have climbed from 2% to 14% of all adults 35+ that use a smartphone.
Stats of the Week: Pinterest’s expanding ecommerce efforts
Pinterest added several ecommerce features this past week. Studies show that people who pin products are 2x more likely to buy them IRL and 5x more likely to buy them if they are Promoted Pins.
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