Google Performance Summit Summary 2016

Biggest Google Paid Search Changes in 10 Years!   The biggest changes to Google AdWords in 10 years are set to launch over the next several months. These changes are easily some of the biggest changes Google has made to AdWords since they launched the Quality Score in 2005 and Enhanced Campaigns in 2013. And […]

3 Do’s and Don'ts of Effective Search Engine Marketing Copy

Search Engine Marketing Copy Do’s [br] 1) Tailor Ad Text According to the Device   Google AdWords allows you to target ads to PCs or mobile devices, and the text that you use should be different for both. You’re allowed a heading and up to two lines of copy, but the second line doesn’t always […]

Major Google AdWords Layout Change | Bullseye Strategy

Google mobile search which is even more limited with just two paid ads above the fold. Say what? That’s right – mobile search is now informing desktop search. Because of the limited ad spots on a mobile device, most digital advertisers were seeing higher CPCs on mobile. Follow the money! So let’s get right to […]