How AI Is Changing Conversion Rate Optimization

Few industries move as fast as digital marketing. Not too long ago, the cutting edge of optimization meant manually parsing massive datasets, then using those insights to power traditional A/B tests and incremental tweaks. Today, AI conversion rate optimization tools take that process to the next level, automating what once took entire teams weeks to […]

Social Media for Restaurants: Strategies That Drive Foot Traffic

Why Social Media Is a Must-Have for Restaurants Social media has become the new front door for restaurants. Before customers decide where to eat, they scroll. Whether it’s a decadent pasta dish on Instagram, a TikTok of a tableside flambé, or a Reel showcasing the brunch crowd, potential guests are sizing up your restaurant on […]

Google’s Decision to Keep Cookies in Chrome: What It Means for Consumers and Marketers

Google Backtracks on Cookie Deprecation If you work in digital marketing and advertising, unless you live under a rock or are buried in the never-ending breaking news cycle of political drama in our country, you most certainly were prepared to do a backflip when Google announced earlier this week that it will no longer proceed […]

Twitter Gets Comfortable in Its Own Skin

If you’ve been watching the news lately, you know that something’s going on over at Twitter. From top-secret projects to CEO shakeups, Twitter is making changes and making them fast. Why are they doing it? To get more advertising dollars and more users of course. After all, they’re involved in an epic social media battle […]