By Mark Eting Bullseye Strategy Special Correspondent Bullseye Buzz Once upon a time, people watched broadcast TV, and UpFronts, the seasonal gathering of advertisers and TV network execs to divvy up commercial air time, was an incredibly important event. (Isn't that...
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Digital Marketing Blog
Stay up-to-date on all things digital. Here you’ll find expert insights, perspectives and thought-leadership on everything from the latest trends, search algorithm updates, to trends, long-term shifts, design and development best practices, digital media, content marketing and so much more.
Mobile Posts
Bullseye Buzz: What You Don't Know WILL Hurt You
By Mark Eting Bullseye Strategy Special Correspondent You know what they say about the word "assume": don't. This is especially true if you're responsible for your company's bottom line. At risk: local businesses who think simply having a website with up-to-date...
GenZ at Coachella & Amazon Pop-Ups | Bullseye Strategy
By Mark Eting Bullseye Strategy Special Correspondent This week in digital marketing news, the parents, aunts, and uncles of Generation Z shoppers at our agency hugged each other with relief, exclaiming, "It's not just us??" when we learned that this age group rolls...
Digital Marketing Updates from Twitter & Google | Bullseye
By Mark Eting Bullseye Strategy Special Correspondent You'd better duck or grab a glove if you're in digital marketing, because this week is all about the curveball. We have big news from Twitter about their new beta app. Mobile carriers including AT&T are pulling...
Put Your Money Where Your Mobile Is
1. Integrate QR Codes Are you using QR (Quick Response) codes to promote your brand? Utilizing QR codes allow us to share relevant content with a user about our products, services and promotions, easily via mobile devices. It’s also a simple way to connect with your...