Mastering B2B Social Media Strategy | Bullseye Strategy

Social media strategies for B2B (business-to-business) companies to convey thought leadership, increase awareness and drive leads.

Shopify & Mailchimp Split; LinkedIn Enhancements | Bullseye

By Mark Eting Bullseye Strategy Special Correspondent We hate to sound like a Hollywood gossip columnist, but did you hear that Shopify and Mailchimp broke up?? It’s staggering, like when Jennifer Aniston and Ben Affleck stopped being Bennifer; unlike the undoing of Bennifer, though, this divorce has major ramifications for brands, agencies, and of course, […]

Facebook Strategies for B2B Marketing | Bullseye Strategy

It’s undeniable that if you’re a B2B marketer today, you absolutely must have a LinkedIn strategy but many B2B marketers are simply missing the boat on Facebook. It’s not about Facebook vs. LinkedIn; it’s about how Facebook can be an important piece to your overall marketing strategy. Why Facebook? Giant Audience = Tremendous Reach! Facebook […]