As our Senior Account Manager, Natasha draws on over eight years of account and project management experience to lead our account team in providing exceptional service and work to a diverse roster of clients in all areas of digital marketing. She began her career working in Los Angeles at William Morris Endeavor, where she spent several years learning the entertainment industry and growing her account and project management skills. Upon returning to her hometown in South Florida, she began working in marketing and advertising as an Account Executive at Zimmerman, notably working on the Save-a-Lot and Lumber Liquidators national accounts.
Natasha provides daily hands-on service to clients both large and small, offering timely, creative solutions to meet their digital marketing needs. Natasha’s attention to detail, client service, and digital marketing knowledge allows her to excel and lead the team in client collaborations to create relevant and impactful digital marketing campaigns.
Natasha is a graduate of Penn State University, and in her free time, she loves spending time with friends and family, staying active, and soaking in the sun.
Bullseye Buzz: Google Travel, Pinterest Partners with Vimeo
By Mark Eting
Bullseye Strategy Special Correspondent
Summer is winding down. That is a fact. The days are growing shorter, the kids will be returning to school in one form or another, and digital marketing news is scaling back. Only two of those three points listed above are true; we’re just checking to see if you are paying attention. In reality, it’s been another remarkably busy week in the digital marketing universe.
Google Travel Updates How it Recommends Flights and Hotels
Whether it’s travel-related warning advisories for the location being searched (including COVID-19 related information), a toggle for searching for free cancellation policies, or hotel and flight information based on availability, the travel portal is your own personal travel agency.
Google is taking a step at being helpful and useful in ways that competitors are not. Sites such as Hotels.com aren’t providing that kind of detail, and they’d better take notice. You can now make your travel decisions with confidence, according to the Google blog.
Facebook is Giving You Even More Control
Are you mainly a fan of live videos on Facebook? Just looking for special offers? Facebook now gives you the ability to choose what you’ll see from the pages you follow.
You’ll be able to toggle on and off what you’re served by Facebook Pages, including video, live video, offers, and general posts. Knowing what your followers are most interested in could help with increased reach and engagement by publishing more of what they’re looking for from you.
This comes on the heels of the news last month that Facebook is changing the way that business pages look, including removing like-counts and increasing the visibility of more essential company information.
Vimeo Teams Up with Pinterest for Video Pin Creation
Video content isn’t just for YouTube anymore. It is estimated that by 2022 online videos will account for more than 80% of all consumer internet traffic. So it should come as no surprise that video usage is rising even on platforms considered “image-focused,” like Pinterest. Video views have increased more than 3x in 2020 over 2019, and users were more than 2.5x more likely to purchase after viewing video content.
To assist organizations with getting their new video-centric pins put together, the peeps at Pinterest have partnered with Vimeo. Vimeo Create users can now create videos with the templated layouts and design elements and share them directly to Pinterest.
They’re even offering some best-practices for getting your videos noticed.
Stay safe. Stay classy. Stay golden, Pony Boy.
“Mark Eting” is the pen name of the Bullseye Strategy team. Check back with us next week for more news on what’s buzzing in the digital marketing industry.