As our Senior Account Manager, Natasha draws on over eight years of account and project management experience to lead our account team in providing exceptional service and work to a diverse roster of clients in all areas of digital marketing. She began her career working in Los Angeles at William Morris Endeavor, where she spent several years learning the entertainment industry and growing her account and project management skills. Upon returning to her hometown in South Florida, she began working in marketing and advertising as an Account Executive at Zimmerman, notably working on the Save-a-Lot and Lumber Liquidators national accounts.
Natasha provides daily hands-on service to clients both large and small, offering timely, creative solutions to meet their digital marketing needs. Natasha’s attention to detail, client service, and digital marketing knowledge allows her to excel and lead the team in client collaborations to create relevant and impactful digital marketing campaigns.
Natasha is a graduate of Penn State University, and in her free time, she loves spending time with friends and family, staying active, and soaking in the sun.
Bullseye Buzz: Facebook, YouTube, and Instagram All Offering Tips
By Mark Eting
Bullseye Strategy Special Correspondent
The last full week of August is upon us. Summer is sadly nearly over. But before you shed a tear of fond remembrance, know that major digital marketing channels have made some rather large announcements. Fear not! We have complete coverage of them all here.
Instagram Has Some Suggestions For You
For a few years now, you’ve been able to reach the end of Instagram. Well, the end of new posts from the pages you follow, at least. The days of seeing the message “You’re all caught up!” from Instagram may well be over. That’s because you’ll now receive “suggested posts.”
It’s a pretty significant reversal from their past stance. When “the end of the scroll” was initially implemented, it was under the guise of keeping people mentally healthy, and not feeling like they needed to see and scroll past everything. New leadership, new ideas appear to be the mantra. And in this instance, Instagram has decided that serving you content you might be interested in based on other pages you follow and posts you’ve engaged with in the past. These will be different than the ones that will show up in the “explore” tab.
It seems that Instagram is again targeting TikTok with this latest change, as TikTok continuously feeds followers new content they might be interested in seeing.
Instagram rolls out suggested posts to keep you glued to your feed https://t.co/Xyzlb88Ne1 pic.twitter.com/KeELNnPXUt
— The Verge (@verge) August 19, 2020
Facebook Wants You To Tell Stories
Instagram Stories, those vertical fifteen-second images & videos shared with friends and followers, is one of Instagram’s most significant and loved features. Did you know that big-sister Facebook also has stories? While not nearly as widely known or used, it’s a growth area for Facebook as emphasis shifts from the news-feed format. And recent news about Facebook giving you options of what to see in the feed definitely backs that up.
Now Facebook has published Facebook Stories tips specifically for marketers. It’s packed with data about what works best, including some particular dos and don’ts. Some examples include: Stories ads with sound drive better results, adding stickers to static Stories ads is not effective, and mobile-shot videos work better than studio-filmed ones, to name a few.
For Brands using or considering using Facebook Stories for campaigns and content, don’t miss this one. You can read the full story on impactful marketing techniques from Facebook here.
You Too, YouTube?
YouTube has just released a list of top impactful ads running on the platform. They also provided a look at what’s working for brands creating content for kids.
It seems that content is still king, even when it comes to ads. They answered questions, teased online streaming content, or provided a laugh, as Dr. Squatch Soap took the top honors for the first half of 2020.
With so many kids at home all summer and into the new school year, YouTube notes the spike in consumption by everyone, including kids. It’s been a banner year, with “made for kids” media up 70%, and “made for kids” brands up 64% according to the data.
Stay safe. Stay classy. Stay up to date with the Bullseye Buzz Blog.
“Mark Eting” is the pen name of the Bullseye Strategy team. Check back with us next week for more news on what’s buzzing in the digital marketing industry.