As our Senior Account Manager, Natasha draws on over eight years of account and project management experience to lead our account team in providing exceptional service and work to a diverse roster of clients in all areas of digital marketing. She began her career working in Los Angeles at William Morris Endeavor, where she spent several years learning the entertainment industry and growing her account and project management skills. Upon returning to her hometown in South Florida, she began working in marketing and advertising as an Account Executive at Zimmerman, notably working on the Save-a-Lot and Lumber Liquidators national accounts.
Natasha provides daily hands-on service to clients both large and small, offering timely, creative solutions to meet their digital marketing needs. Natasha’s attention to detail, client service, and digital marketing knowledge allows her to excel and lead the team in client collaborations to create relevant and impactful digital marketing campaigns.
Natasha is a graduate of Penn State University, and in her free time, she loves spending time with friends and family, staying active, and soaking in the sun.
Bullseye Buzz: Google Reviews, Facebook Hashtags, Google Audio Ads
By Mark Eting
Bullseye Strategy Special Correspondent
School may be out for summer, but there’s always time for learning new things, and this past week we’ve been earning our A+. Pick up your number two pencil, a fresh piece of lined notebook paper, and pay close attention because Digital Marketing School is still in session.
The Negative Search Effect from Negative Reviews
When asked about the effect of negative reviews on search Google’s, John Meuller didn’t mince words. In short, the answer is probably not.
” . . . It’s easy to get obsessed about a handful of bad reviews. And it’s probably not something that would drastically affect the outcome in search,” says Meuller. Since there are so many variables that can lead to a negative review, reviews are a noisy signal within Google’s sentiment analysis.
He did note, however, that for sites that have both predominantly negative reviews and other negative sentiment signals, it could have an impact. “If it’s something where we see that everything is really bad about this site, that might be something that our algorithms try to pick up on.”
#Facebook #Promotes #Using #Hashtags
For a while, there have been two schools of thought regarding the use of hashtags on Facebook: they’re good, and they’re bad. Hashtags on Facebook are bolded and can stand out on a post. But a study by BuzzSumo in 2016 analyzed more than a billion Facebook posts from 30 million brand pages and determined that posts without hashtags received significantly more reach.
That’s changing. Facebook Page users have recently been notified by prompts when composing posts that using “hashtags can connect your post to a larger conversation.” There’s no official word how this ultimately will play out concerning increased reach, but considering hashtags are vital part of discovery on most social platforms, perhaps following hashtags and searching for hashtags is in the works.
At this stage, if you weren’t using hashtags on Facebook, it may be a good time to start experimenting.
Google Killed The Radio Star?
According to Google, US adults are projected to listen to digital audio more than radio for the first time. So it makes sense that Google would begin offering new features like dynamic ads for audio, an audio ad creation tool, and more.
Still in beta testing, the new dynamic ads for audio adjusts based on how users are engaging with the content. If they’re on a phone or computer it can serve a video ad, but if the audio service is running in the background, it can run audio-only ads.
With Audio Mixer, marketers can upload multiple music, effects, and voiceover tracks for creating an audio ad.
Stay safe. Stay classy. Stay in school.
“Mark Eting” is the pen name of the Bullseye Strategy team. Check back with us next week for more news on what’s buzzing in the digital marketing industry.