As our Senior Account Manager, Natasha draws on over eight years of account and project management experience to lead our account team in providing exceptional service and work to a diverse roster of clients in all areas of digital marketing. She began her career working in Los Angeles at William Morris Endeavor, where she spent several years learning the entertainment industry and growing her account and project management skills. Upon returning to her hometown in South Florida, she began working in marketing and advertising as an Account Executive at Zimmerman, notably working on the Save-a-Lot and Lumber Liquidators national accounts.
Natasha provides daily hands-on service to clients both large and small, offering timely, creative solutions to meet their digital marketing needs. Natasha’s attention to detail, client service, and digital marketing knowledge allows her to excel and lead the team in client collaborations to create relevant and impactful digital marketing campaigns.
Natasha is a graduate of Penn State University, and in her free time, she loves spending time with friends and family, staying active, and soaking in the sun.
Bullseye Buzz: Three Social Media Changes For Marketers To Know About
Social media gets a bad rap. Sure, it may deserve some of it. But be honest; even during the strictest days of social-distancing, you were still able to see, talk to, and share moments via social media platforms. As 2020 wraps up, it’s worth noting that these platforms continue to innovate and experiment with bringing people together, whether it’s family, friends, or businesses and potential customers.
The Triumphant Return of Hashtag Searches on Instagram
Several weeks before the presidential election, Instagram stopped offering the “most recent” tab when searching for hashtags. According to Instagram’s parent company Facebook, it was “to reduce the real-time spread of potentially harmful content that could pop up around the election.”
Now that the election is over, Instagram has returned to showing users recently hashtagged posts. This feature’s return helps Instagrammers, whether they’re general users, content creators, or brands, have their content found by others.
Speaking of discoverability, Instagram also recently added a keyword search.
The Recent tab is now available again on hashtag pages in the U.S. We know many of you missed this feature, and we appreciate your patience as we continue working to make hashtags safer for everyone.— Instagram Comms (@InstagramComms) December 9, 2020
LinkedIn Adds Ads to Stories
Ads so it begins.
LinkedIn has announced they have rolled out testing ads within their new LinkedIn Stories. Stories only launched in September, and there isn’t even any data yet on Story usage. It is still unclear exactly how many people utilize them, where people are watching them, or how users react to their Stories.
But LinkedIn believes it’s another arrow in the quill for brands and organizations to reach the more than 722 million people on the platform. Marketers will be able to use the ad targeting tools already available.
Read more from LinkedIn on their Stories Ad Testing here.
Pinterest Users Won’t Be Bored with New Pinterest Board Options
Pinterest recently updated their boards with three new features sure to keep users engaged and active. Boards are a user’s collections of pins they’ve created, and those by others, categorized by subject. It’s a primary way of using the platform and discovering other related posts from users and brands.
Pinterest has reported a surge of Board creation lately, a 35% increase year over year with a particular interest in home improvement, home workouts, baby products, essential goods, and gifts.
The new Pinterest Board features were added to increase engagement and activity by capitalizing on organization.
Notes to Self is self-explanatory; it allows users to make personal notes on pins so they can revisit and remember why they saved it. The new Board Toolbar helps organize pins, explore ideas related to the ones they’ve saved, viewing notes, to-do lists, and more. Board Favorites allows users to click a star-icon to highlight their favorites so they can revisit and even sort by ones they’ve starred.
You can read the full notes on the launch from Pinterest here.