As our Senior Account Manager, Natasha draws on over eight years of account and project management experience to lead our account team in providing exceptional service and work to a diverse roster of clients in all areas of digital marketing. She began her career working in Los Angeles at William Morris Endeavor, where she spent several years learning the entertainment industry and growing her account and project management skills. Upon returning to her hometown in South Florida, she began working in marketing and advertising as an Account Executive at Zimmerman, notably working on the Save-a-Lot and Lumber Liquidators national accounts.
Natasha provides daily hands-on service to clients both large and small, offering timely, creative solutions to meet their digital marketing needs. Natasha’s attention to detail, client service, and digital marketing knowledge allows her to excel and lead the team in client collaborations to create relevant and impactful digital marketing campaigns.
Natasha is a graduate of Penn State University, and in her free time, she loves spending time with friends and family, staying active, and soaking in the sun.
Bullseye Buzz: Ring In The New Year With These New Google Features
Welcome to 2021. The new year is less than a week old, and there are already news items to be aware of as a digital marketer. Google has been releasing, testing, and launching a slew of new features that early adopters can get a head start with or be prepared for on their 2021 campaign plans.
Google Launches Question Hubs
Here’s what it is and why it matters: The tool lets searchers note if the results didn’t answer their search correctly. Creators can then use the tool to create richer content by using unanswered questions as the basis for the content they create and submit an answer via a link to the new content.
Chances are your brand provides a unique service or product that separates you from your competitors, and this opportunity may be one that can lead more of the right traffic to your online doorstep.
Google Shopping’s New Augmented Reality
Google has added “try-on” tools to Google shopping, enabling brands to provide digital overlays so potential customers can virtually see how they’d look using the products.
It’s currently available for make-up products, but these applications could be used for anything from clothes to shoes to new cars in the coming months. For many shoppers, visiting brick-and-mortar locations remains a priority in an age of online shopping to see or try the product in person. This new step in AR could slow that need for many people.
As part of the same rollout, Google is showcasing recommendations from enthusiasts. Think “Google Search Influencers.”
Both of these features have massive potential for brands, products, and services.
Google Tests Short-Form Video in Search
Google is currently testing the aggregation of short-form videos from Tik Tok and Instagram Reels in results for relevant searches. With this change, Google hopes that their search engine becomes an even better way to search for this content then the platforms themselves, especially since watching the video keeps you on Google.
Why this matters to brands and content creators is multi-leveled. First, if you’re not utilizing social media platforms like Tik Tok or Instagram Reels, this might be the reason to start. If you’re already using these platforms, it’s now more important than ever to ensure that the titles and captions are keyword rich. It is also an opportunity to create video content specifically for these social platforms that have search-potential.