As our Senior Account Manager, Natasha draws on over eight years of account and project management experience to lead our account team in providing exceptional service and work to a diverse roster of clients in all areas of digital marketing. She began her career working in Los Angeles at William Morris Endeavor, where she spent several years learning the entertainment industry and growing her account and project management skills. Upon returning to her hometown in South Florida, she began working in marketing and advertising as an Account Executive at Zimmerman, notably working on the Save-a-Lot and Lumber Liquidators national accounts.
Natasha provides daily hands-on service to clients both large and small, offering timely, creative solutions to meet their digital marketing needs. Natasha’s attention to detail, client service, and digital marketing knowledge allows her to excel and lead the team in client collaborations to create relevant and impactful digital marketing campaigns.
Natasha is a graduate of Penn State University, and in her free time, she loves spending time with friends and family, staying active, and soaking in the sun.
Bullseye Buzz: Google Core Update Rollout, Messaging on Maps & Search
The ever-changing eCommerce landscape has never been more fluid and powerful than it is right now. With the retail holiday season upon us during a continued pandemic, businesses that had been largely reliant upon their brick and mortar locations for a majority of their sales have needed to adapt. With that change, the platforms that drive eComm are adjusting in real-time. Grab your cup of hot cocoa, toss in a few extra marshmallows, and enjoy some of the big digital marketing headlines making news right now.
Confirmed: Google Rolls Out Algorithm Update
Google has confirmed they’ve begun rolling out a new core update. The bland yet appropriately named “2020 December Core Update” may affect some page rankings as the algorithm’s changes look to reward good content.
In fact, Google will reassess how pages rank based on changes since the last core update in May.
On their blog, Google says it doesn’t mean that something needs fixing on sites that drop in position on SERPs. They’ve also provided several recommendations to ensure that your content remains applicable for achieving higher rankings.
Of note, if you’re an SEO and appreciate SEO humor, be sure to read this article and check out some of the colorful SEO responses to the news of the rollout.
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUAlt0G
— Google SearchLiaison (@searchliaison) December 3, 2020
Message with Google Maps and Google Search
If you’ve ever looked for a local business in Google Maps but had specific questions about the location, the ability to use Google Message within the map-app will come as a welcome addition.
They also added the same function to the Search tool; According to the Google blog:
“To help you quickly answer … questions and connect with the people who are interested in your business, we’re bringing messaging capabilities and customer insights directly to you on Google Maps and Search.”
It’s a way for existing and potential customers to get information and directly connect with businesses. It’s also available on Google My Business posts.
Tik Tok adds more Ticks and Tocks
For those who utilize the TikTok platform as either a content creator or a video surfer, the sixty-second limit can be a little constraining. Initially, the platform only allowed fifteen-second videos. Later, they let you sting up to four 15-second videos together to serve a full sixty-second creation.
This new test would triple that length. At 3 minutes, creators and brands could offer much more content and information.
This move also separates the platform from the copy-cats (Instagram and Snapchat) who recently added TikTok style videos to their platforms. What remains to be seen is if the change upsets the winning idea of short-form video sharing if there are long videos in the mix.
😮 TikTok is rolling out ability to upload longer videos of up to 3 minutes long 🤳🏻 pic.twitter.com/9ifs7s7Uh3
— Matt Navarra (@MattNavarra) December 2, 2020