As our Senior Account Manager, Natasha draws on over eight years of account and project management experience to lead our account team in providing exceptional service and work to a diverse roster of clients in all areas of digital marketing. She began her career working in Los Angeles at William Morris Endeavor, where she spent several years learning the entertainment industry and growing her account and project management skills. Upon returning to her hometown in South Florida, she began working in marketing and advertising as an Account Executive at Zimmerman, notably working on the Save-a-Lot and Lumber Liquidators national accounts.
Natasha provides daily hands-on service to clients both large and small, offering timely, creative solutions to meet their digital marketing needs. Natasha’s attention to detail, client service, and digital marketing knowledge allows her to excel and lead the team in client collaborations to create relevant and impactful digital marketing campaigns.
Natasha is a graduate of Penn State University, and in her free time, she loves spending time with friends and family, staying active, and soaking in the sun.
Bullseye Buzz: Social Media Cloning, Instagram FAQs, GoogleBot Stats
Thanksgiving has passed. Happy holidays are just around the corner. So it seems very fitting to bestow these digital marketing gifts to our readers. We can’t take credit for creating this news, only the platforms making the headlines, but we do take a little credit for reporting it. We hope you won’t mind our re-gifting of this week’s news.
Instagram has rolled out testing that allows businesses to answer frequently asked questions. The tappable Q and A options appear within the feed when customers look to ask a question.
And the chances are that if you have a business Instagram account, it’s already available for you to check out. Just go into your Instagram settings, click “Business,” and click on “Frequently Asked Questions” to start setting it up.
It’s very similar to what’s available on Facebook’s Messenger, where businesses can set up similar automated responses. And since Facebook is trying to integrate Messenger across all platforms, it seems like a natural extension. That’s good for businesses looking to spend a little less time managing their social accounts while providing new tools for the platform’s users to toy with.
Social Media Clone Wars
Last week, Snapchat jumped on the copy-cat bandwagon to offer TikTok style videos with their new feature called Spotlight. This addition is on the heels of Instagram starting up their version, called Reels. Earlier, Twitter’s Fleets and LinkedIn Stories latched onto the success of Instagram’s Stories.
So it should come as no real surprise that all the social media platforms are now very, very similar. Initially, each platform has something special and unique to offer. Now it appears that the designation of one platform or the other comes down to the demographics of the people using it and the philosophies of the platforms themselves.
New and Improved! Google Crawl Stats Report
If you’re still not entirely sure what GoogleBot is or does, have no fear. If you’re a digital metrics fanatic, this is some truly exciting news. Google is providing website owners with additional information about what the ‘bot learns when crawling your pages.
Without getting excessively technical, the new stats, found in Search Console, deliver details on crawled file types, crawl purposes, and Googlebot types. It also provides detailed information on host status and information about where site requests came from, all in graphs and charts that show changes over time and grouped by data sources.
You can learn more about the changes on Google’s blog!