As our Senior Account Manager, Natasha draws on over eight years of account and project management experience to lead our account team in providing exceptional service and work to a diverse roster of clients in all areas of digital marketing. She began her career working in Los Angeles at William Morris Endeavor, where she spent several years learning the entertainment industry and growing her account and project management skills. Upon returning to her hometown in South Florida, she began working in marketing and advertising as an Account Executive at Zimmerman, notably working on the Save-a-Lot and Lumber Liquidators national accounts.
Natasha provides daily hands-on service to clients both large and small, offering timely, creative solutions to meet their digital marketing needs. Natasha’s attention to detail, client service, and digital marketing knowledge allows her to excel and lead the team in client collaborations to create relevant and impactful digital marketing campaigns.
Natasha is a graduate of Penn State University, and in her free time, she loves spending time with friends and family, staying active, and soaking in the sun.
Bullseye Buzz: Googlebot Crawls, Facebook Moves, LinkedIn Atones
Well, here we are, less than a week away from Thanksgiving. While 2020 is a year that we will remember for many reasons, not all of which are rejoiceful, digital marketing hasn’t been one of those areas. The veritable cornucopia of news continues, and there’s still much to be thankful for, including what’s new this week.
Learning to Crawl
Gooogle’s Googlebot, the generic name for their web crawler that looks at websites and web pages, has begun crawling with HTTP/2 Protocol. In essence. the new protocol allows the crawler to gather information faster and provide a more efficient data transfer method between the bot and the server.
While it won’t directly affect indexing results, it does allow crawling by utilizing fewer resources that might make for sluggish surfing by users.
Webmasters can learn more here on the Google Developer page.
LinkedIn Calls Out LinkedIn’s Reporting Error
LinkedIn has reported that they’ve had a metrics error that has affected more than 400,000 advertisers. In August, their engineers discovered that users on iPhones who turned their phones to the side to watch video ads resulted in reporting those views as double views, one view vertically, then again after they turned their phone horizontally.
Advertisers will receive ad credits to make up for the error. While the issue’s scope is not significant, the number of free credits is likely substantial. LinkedIn will need to kick back to advertisers who received under-promised video deliveries over the past two years.
They have also reported that they are working with the Media Rating Council (MRC) to audit their metrics.
LinkedIn has been over-charging a lot of advertisers for video view campaigns and impressions.— Matt Navarra (@MattNavarra) November 12, 2020
Overcharging occurred on iOS devices when LinkedIn users rotated their phones to watch videos, it counted them as additional views.
Facebook Busts a Move
Fact: Things in motion are more interesting to look at. So Facebook is testing new options to give still images a little movement in the feed.
It’s all an effort to keep people posting and engaging with content on Facebook, and it’s likely to work. Not only can slight zooms and pans be added, but you can adjust the layouts to make static images more appealing. And Brands are likely to be on-board as well.
While the motions are basic and not by any means ground-breaking, they offer some additional options not available as part of other social platforms, and it’s an opportunity to drive some further interaction with your photos.
⚡️New Feature! Facebook has a new motion ‘effects’ feature for photo posts.— Matt Navarra (@MattNavarra) October 28, 2020
You can choose different effects including:
It then renders a video slide show using the effect for your photos to add to your post pic.twitter.com/NCN6SVGnX8