As our Senior Account Manager, Natasha draws on over eight years of account and project management experience to lead our account team in providing exceptional service and work to a diverse roster of clients in all areas of digital marketing. She began her career working in Los Angeles at William Morris Endeavor, where she spent several years learning the entertainment industry and growing her account and project management skills. Upon returning to her hometown in South Florida, she began working in marketing and advertising as an Account Executive at Zimmerman, notably working on the Save-a-Lot and Lumber Liquidators national accounts.
Natasha provides daily hands-on service to clients both large and small, offering timely, creative solutions to meet their digital marketing needs. Natasha’s attention to detail, client service, and digital marketing knowledge allows her to excel and lead the team in client collaborations to create relevant and impactful digital marketing campaigns.
Natasha is a graduate of Penn State University, and in her free time, she loves spending time with friends and family, staying active, and soaking in the sun.
Bullseye Buzz: Apple Targets Facebook Privacy, Google Searches
By Mark Eting
Bullseye Strategy Special Correspondent
Well, that’s it. Summertime is basically over, with the vast majority of kiddos either already attending or heading back to (virtual) school across the country after this coming weekend. So it seems exceptionally fitting that this week we bring you digital marketing news about Apple from yours truly, your digital marketing teacher.
Apple Sends Facebook to Time-Out
A few weeks ago, Facebook announced creators and brands could create paid-for events, allowing followers to purchase tickets through the platform, and Facebook wouldn’t take a penny. Unfortunately, they never checked with Apple, which requires all purchases on an Apple device to take place through Apple. Oh, and Apple charges 30% for the privilege of using them as the method of payment.
Now Apple is informing Facebook that when their new iOS arrives later this month, some of the data that Facebook has been using from iPhone users for ads will now need to be approved by users before Facebook receiving it. With a heightened interest in personal data privacy, that’s likely to impact some areas that advertisers target.
Apple May Be Home-Schooling Its Search Efforts
While Google has benefitted from being the default search engine on iPhones, some clues may indicate it may not be for much longer. Evidence is mounting that Apple may be studying its own search capabilities.
Between recent job posts at Apple for search engineers, the new iOS that reduces or bypasses Google search results in Spotlight Search, and AppleBot is now crawling sites more regularly, it feels like just a matter of time.
While Apple has been paid handsomely by Google for the privilege of being the default search engine, there may be more significant upsides in the long-run for Apple; Namely, search revenue and being able to provide a continuously growing Apple-centric digital universe for its users.
Speaking of Google…
Google Plans At Home Activities
New developer documentation has been added for the home activities data. This data is primarily for activities you can do at home, such as watching events or videos. These appear in search results as special rich results that provide searchers more details on the online class or video being offered and how to participate.
Rich results bring more exposure, and for those stuck in a lower position in a search, are likely more eye-catching and thus expected to get more traffic.
Stay safe. Stay classy. Stay golden, Pony Boy.
“Mark Eting” is the pen name of the Bullseye Strategy team. Check back with us next week for more news on what’s buzzing in the digital marketing industry.