Stay up-to-date on all things digital. Here you’ll find expert insights, perspectives and thought-leadership on everything from the latest trends, search algorithm updates, to trends, long-term shifts, design and development best practices, digital media, content marketing and so much more.
By Mark Eting Bullseye Strategy Special Correspondent If you've ever managed a brand's social media account and noticed how a humorous-to-the-outsider mistake corresponded with a big leap in engagements, we've got a barstool reserved for you. Being the laughing stock...
By Mark Eting Bullseye Strategy Special Correspondent So...none of us were that surprised by the winner of the 2019 Super Bowl. (Though quite a few of us were thrilled, including our agency president, Maria Harrison, a Rhode Island native.) And as far as the Super...
By Mark Eting Bullseye Strategy Special Correspondent You'd better duck or grab a glove if you're in digital marketing, because this week is all about the curveball. We have big news from Twitter about their new beta app. Mobile carriers including AT&T are pulling...
If you’ve been watching the news lately, you know that something’s going on over at Twitter. From top-secret projects to CEO shakeups, Twitter is making changes and making them fast. Why are they doing it? To get more advertising dollars and more users of course....
All in all, this new insight really enables brands to fine tune their social media strategy to best reach their audience on Twitter.Alexandra Gormann, Interactive Marketing Specialist ]]>
It’s beginning to look a lot like Facebook, everywhere you go. Earlier this month, Twitter announced a redesign of user profiles and they look quite familiar. Twitter is calling their new design an easier and more fun way to express yourself – or your brand – through...
PurposeTwitter announced a new feature, custom timelines. Initially, the feature will be available for Tweetdeck Web, Chrome and PC, with the Mac update to follow. This move comes at an interesting time because Twitter phased out the mobile and desktop versions of...
The rumors are true. Social media works for businesses of all sizes, can increase revenue and establish brands as thought leaders in their space. If you are thinking to yourself that you don’t have the time, lack the know-how or don’t know where to get started read...
Twitter Interest Based Ad TargetingTwitter finally rolled out new interest targeted tweets last week. This new addition allows marketers to focus their reach even further by engaging with their intended users. In the past marketers were able to purchase promoted...
5 Ways to Optimize Your Twitter ContentUltimately your goal is to become a credible source of timely, relevant information for people interested in the menu of products or services you offer. A good content mix consists of relevant posts to your industry, while...
