Bullseye | October 2021 As we begin the Q4 shopping season—the most crucial time of the year for eCommerce brands—now is the time to return to your marketing plan to optimize activity for the upcoming months. In an overview of eCommerce shopping, it’s clear that sales spike every year during the fourth quarter, with holiday ...
October 2021 | Blog The past year has been rampant with changes, some positive and several negatives. Though most of us anticipated shifts in how we would conduct business, no one predicted the magnitude of changes to the digital marketing landscape. At its core, digital marketing connects with the innate needs of a consumer. So, ...
Once, managing a blog site was simply a popular pastime and not a crucial element of content marketing. However, over the last six years, the number of bloggers in the United States has increased by 10 million — and you can guarantee that a vast majority of those are corporations and small businesses. Today, one-third ...
Bullseye Blog | October 2021 Over the past decade, Facebook has evolved from a simple social sharing network to the leading global platform for connectivity, communication, and of course, consumers. At any given moment, there are more than 200 million small businesses worldwide using Facebook ads to reach customers. As a result, Facebook advertising is ...
Bullseye | September 2021 Take a look at the critical elements of a B2B brand strategy and how they factor into your sales. If you operate a B2B business and are still under the impression that brand identity is a strategy reserved only for B2C companies, you might be in for a surprise. With more ...
Bullseye | June 2021 Pinterest marketing entered the digital landscape with a bang in 2010 and has only continued to make waves for digital marketers since. In January 2021, Pinterest was ranked the 14th largest platform in terms of global active users, outranking social media behemoths such as Twitter and Reddit by more than 50 ...
There are two primary outlets for Search Engine Advertising: Google Ads and Microsoft Advertising. Before you determine which is best suited for your marketing needs and investment, it’s necessary to review the pros, the cons, and the differences between them. Google has almost 89% of the search engine marketplace, while Microsoft Search Network (Microsoft Bing, ...
Remember the days when television advertising felt so simple? When there was just one closed network and a handful of cable providers on old-fashioned, traditional TV? Well, those days are long gone — and that’s cause for celebration! Today, there are countless opportunities for businesses to continue to build their brand through connected TV advertising ...
As social media algorithms reward authentic interactions with additional reach, engagement has become a vital aspect of any social media marketing strategy. Likes, comments, and shares aren’t just vanity metrics but a measure of how people are interacting with your brand and a sign of customer loyalty. Engagement is an opportunity to generate meaningful conversations ...
For as long as there’s been marketing, there’s been a marketing funnel. A visual representation of the customer journey, a marketing funnel maps each stage of the sales process, from lead to prospect, to buyer. However, as traditional marketing has evolved into digital marketing and customer behavior has become increasingly reliant on digital channels, traditional ...
