Marketing to enterprises presents more challenges than what you will find when marketing to an individual trying to decide to purchase your product or service. Enterprise marketing requires an excellent B2B marketing strategy that speaks to leadership teams and why your products or services could benefit this large-scale business. Enterprise marketing presents several unique challenges. ...
Online shopping is more prevalent today than ever before. In 2020, over 2 billion shoppers bought goods and services online, and in the same year, e-retail sales exceeded $4.2 trillion worldwide. In 2022, revenue for eCommerce businesses is expected to reach a whopping $5.4 trillion. As online shopping continues to expand, people are starting their ...
After exploring their website earlier that day, you are served an ad from your favorite restaurant on Facebook or Instagram. This retargeting example is one of the many advertising opportunities for businesses as social media marketing grows. Social media marketing has altered the way businesses connect with their audience, and it remains a successful strategy. More ...
If your destination is page one of search results, all roads point to eCommerce link building. But, unfortunately, of the three primary search engine optimization (SEO) techniques — including off-page, on-page, and technical SEO — eCommerce link building falls under the category of off-page SEO, or what many in digital marketing consider the least flashy ...
A printer that generates solid three-dimensional objects from a digital file or a pair of goggles that catapults its wearer into a fictional universe. At some point, both of these ideas sounded ludicrous. Today, these innovations are some of the most iconic creations of the past decade. So, what transitioned these new product ideas from ...
Search engine optimization (SEO) and eCommerce strategies are like peanut butter and jelly — great when separate, but even better when combined. Most marketers are familiar with SEO, or the process of boosting the quality and quantity of unpaid website traffic from search engines. However, many marketers are unaware of how vital an organic strategy ...
When it comes to advertising for an eCommerce brand, PPC marketing has developed a long-standing reputation as one of the most highly effective methods. From Google shopping campaigns to Facebook ads, eCommerce PPC has become a reliable source of consistent, near-immediate results that can draw in high-quality leads. In 2020, PPC was ranked as one ...
The phrase ‘digital marketing landscape’ refers to the vast collection of websites, social networks, sales channels, brand and user-generated content, and emerging technologies that continue to shape digital infrastructure. Over the past three decades, the digital marketing landscape has evolved immensely to match the rise of technological developments and how products and services are sold ...
A successful media buying strategy is all about reaching the right audience, at the right time, on the right platform: a feature that can’t be accomplished without appropriate goal-setting and testing. Most marketers begin media buying with KPI-specific goals, like a 20% increase in brand awareness or a 15% spike in monthly site traffic. But, ...
The average annual spend on streaming content has quadrupled in just five years, with no signs of slowing. And with 62% of adults ditching traditional cable for a streaming service, it’s safe to say that the streaming era is well underway. Predictably, the explosion of these services has created several questions, including what’s the difference ...
