The phrase ‘the early bird gets the worm’ was first created centuries ago, but it still holds true today – especially concerning TOFU marketing. Short for top-of-the-funnel marketing, TOFU content leverages the most comprehensive and most populous part of the marketing funnel to drive early-stage traffic. But why is earlier better for marketing campaigns? From ...
If you're not as familiar with Infulencer Marketing as you should be. Our President Maria Harrison has the details on why it needs to be a big part of your marketing plan.
With nearly 3 billion monthly active users, Facebook has become a primary pillar in eCommerce advertising.1 Facebook is the world’s most populous social network with the highest potential ad reach. Facebook ads for eCommerce have the potential to reach a whopping 2.08 billion people around the globe and 62.6% of Americans aged 13 and up.2 ...
The average B2B SaaS company will allocate 92% of its first year’s revenue to customer acquisition.1 This amount translates to spending nearly 11 months of a business’s first year on customer acquisition costs alone. While some may consider sky-high customer acquisition costs as an inevitable aspect of B2B SaaS marketing, others search for an alternative ...
Most B2B SaaS companies are not surprised to learn that nearly 90% of B2B buyers will gather information about a potential purchase through the internet.1 Yet, many B2B SaaS companies are shocked to realize the pivotal role search engines will play in the purchase process. The average B2B buyer will conduct at least a dozen ...
When it comes to eCommerce, the value of search engine results pages (SERPs) cannot be overstated. Nearly half of all eCommerce traffic stems from organic search results1, and approximately a quarter of eCommerce orders are directly linked to organic search traffic.2 If you operate an eCommerce store, now is the time to take advantage of ...
Did you know that 43% of all eCommerce traffic stems from organic Google search results?1 Nearly half of online shoppers begin their customer journey with a search engine, and another 68% head straight to Google when searching for a specific product.2 Search engines have become the ultimate digital product directory for online consumers — but ...
There is power in numbers when building a SaaS product’s customer base. A single person or group rarely makes B2B purchase decisions of three or four. The average B2B buying team size is between 14 and 23 people1. Therefore, B2B marketers must appeal to each one. Fortunately, there are several B2B SaaS marketing strategies to ...
A good marketing strategy incorporates the needs of a target audience to appeal to a consumer, but a genuinely great marketing strategy references those needs to define all marketing efforts. Enter a customer-centric marketing strategy, one that prioritizes consumers’ interests with personalized messaging and preferred communication channels tailored to the needs of the target audience. ...
The customer journey is far from linear, with dozens of mediums to research brands, compare products, and make a purchase. The sheer number of available touchpoints to interact with a potential customer can make it difficult for marketers to map a buyer’s exact path to conversion — which is why we leverage a full-funnel marketing ...
