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Category: Media Buying

Digital media campaigns require testing in many areas.

The Importance of Testing in Your Media Buying Strategy

A successful media buying strategy is all about reaching the right audience, at the right time, on the right platform: a feature that can’t be accomplished without appropriate goal-setting and testing. Most marketers begin media buying with KPI-specific goals, like a 20% increase in brand awareness or a 15% spike in monthly site traffic. But, ...