By Mark Eting
Bullseye Strategy Special Correspondent
What are digital marketing agencies buzzing about? The theme of the week is #socialmedia #socialmedia #socialmedia. We’re giving thumbs up and heart-eye emojis to these three big developments impacting Pinterest, Instagram and LinkedIn.
Pinterest Promoted Carousels Are Now A Thing.
Pinterest has debuted Promoted Carousel advertising, partnering with Covergirl, Cheerios and DSW to launch this exciting vehicle for product awareness and ecommerce. Covergirl’s TruBlend foundation gained 6.1 in brand awareness as a result of being featured in a Promoted Carousel. Pretty big news! Catch the full story in Marketing Dive.
Promoted Instagram Stories Will Soon Be A Thing.
Two big news blasts from Instagram: (1) IGTV content can now be shared on Instagram Stories….and, even bigger, (2) brands will be able to promote Instagram Stories. Social Media Today has the download.
LinkedIn Targeting on Bing Is Everything.
We don’t have lots of news to share about Bing, typically, but this week, we learned that marketers can use LinkedIn targeted to target on Bing search. When you consider that Microsoft owns Bing and so many professionals are using search for their jobs within their company-approved software suite, this is a real game-changer for B2B marketing. Want to check out the full story in Marketing Land? Bing it on!
“Mark Eting” is the pen name of the Bullseye Strategy team. Check back with us next week for more news on what’s buzzing in the digital marketing industry.