As our Senior Account Manager, Natasha draws on over eight years of account and project management experience to lead our account team in providing exceptional service and work to a diverse roster of clients in all areas of digital marketing. She began her career working in Los Angeles at William Morris Endeavor, where she spent several years learning the entertainment industry and growing her account and project management skills. Upon returning to her hometown in South Florida, she began working in marketing and advertising as an Account Executive at Zimmerman, notably working on the Save-a-Lot and Lumber Liquidators national accounts.
Natasha provides daily hands-on service to clients both large and small, offering timely, creative solutions to meet their digital marketing needs. Natasha’s attention to detail, client service, and digital marketing knowledge allows her to excel and lead the team in client collaborations to create relevant and impactful digital marketing campaigns.
Natasha is a graduate of Penn State University, and in her free time, she loves spending time with friends and family, staying active, and soaking in the sun.
7 Reasons Why SEO is Something We Should be Thankful For
By Daniel Lassman, Senior Director of Search & Analytics, Bullseye Strategy It’s that time of year when we give thanks to our friends and family, our health and our prosperity–and it’s also that time of year when we start planning for a more prosperous business in 2019. The temptation is to run for the next bright, shiny object. In marketing, that might mean investing in a video series or podcast advertising or sponsoring the in-flight movie to Mars–which can and should have their place. But, we urge you to take a moment to be grateful to a critical type of digital marketing we often take for granted: search engine optimization (SEO).
Power Plays by the Search Engine GiantsStaying current to all the latest changes in website back-end technology is a full-time pursuit. According to Moz, the search algorithm changes each year “around 500–600 times.” Not all of these adjustments affect digital marketing in significant ways, but we still need to be cognizant of how they alter our SEO strategy. These are a sample of alterations in Search Engine Result Page (SERP) made recently:
- Answers to questions are being put directly into the search results with what’s called structured snippets. If you want to see movie times, local events or learn how to bake a chicken, you can get these answers from structured snippets without having to click into a website. Google wants to give you the info you need faster.
- SEO policies (and Google) are forcing the web to be faster and mobile optimized. It’s rare now that we have to wait — gasp! — 4 seconds for a website to open. With site (both desktop and mobile) speed as a ranking factor, it’s forcing web developers and SEOs to make the websites faster to load.