As our Senior Account Manager, Natasha draws on over eight years of account and project management experience to lead our account team in providing exceptional service and work to a diverse roster of clients in all areas of digital marketing. She began her career working in Los Angeles at William Morris Endeavor, where she spent several years learning the entertainment industry and growing her account and project management skills. Upon returning to her hometown in South Florida, she began working in marketing and advertising as an Account Executive at Zimmerman, notably working on the Save-a-Lot and Lumber Liquidators national accounts.
Natasha provides daily hands-on service to clients both large and small, offering timely, creative solutions to meet their digital marketing needs. Natasha’s attention to detail, client service, and digital marketing knowledge allows her to excel and lead the team in client collaborations to create relevant and impactful digital marketing campaigns.
Natasha is a graduate of Penn State University, and in her free time, she loves spending time with friends and family, staying active, and soaking in the sun.
Bullseye Buzz: Google’s Holiday Trends, E-com’s Passage Index Concerns
With Halloween and Election Day squarely in the rearview mirror, we’re headed straight for the Holiday Season. This year is like none other, so why should shopping and celebrating associated with 2020 be any different? Combine that with an ever-changing digital marketing landscape, and you have this week’s Bullseye Buzz. Enjoy.
Google’s Search 16
Just in time for the holiday shopping crush, Google has published a guide to search behaviors of those looking for the perfect gifts for the people they love (or feel obligated enough to have to purchase something for them).
The terms spiking currently indicate some trends: “Best Affordable” is up 60% year over year. “Fashion online shopping” is up a whopping 600%. And “online clothes stores” and “available near me” are each up 100%. Support for supporting local businesses is up 20,000%, and no, that’s not a typo.
People are also shopping earlier than before, more are looking for deals, and more than 70% were open to buying from new retailers.
For the full report from Google, click here.
The Good, The Bad, The Google Passage Indexing
The new SEO feature is estimated to impact an estimated 7% of all searches. The goal is to have the content matter instead of just keywords included on the page, as savvy searchers get more and more specific about what they’re looking for. This feature will be beneficial for sites that offer more in-depth content on subjects. The content will be displayed as featured snippets in searches. This change is good news for pages that could use some additional visibility and branding.
The downside is that featured snippets siphon clicks from the ranking pages because currently, only 8.6% of searchers click on a featured snippet.
The best-case scenario for search engine optimizers is concentrating on having a high organic ranking and inclusion in a featured snippet.
No More Instagram Stories DMs
While this one isn’t about holidays or shopping, it is interesting for digital marketers. Instagram Stories, the disappearing content shares of Facebook’s little sister, has never really been a public thing. Sure, they’re shared, and people can comment or react to them, but you couldn’t see what someone else said about it. Comments and reactions always ended up as a Direct Message sent to the person who published the content.
That may change. Instagram is currently testing a new, publicly visible way of showcasing reactions. When someone comments on a Story, the response will be visual for the world to see. That might make brand responses to Stories about them more important than ever.
It’s unclear exactly how it will work at this stage, and we’re excited to see this possibly roll out to a larger test audience soon.