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Teen Trends on Facebook & Mobile Advertising Tips | Bullseye

By Mark Eting Bullseye Strategy Special Correspondent If you’re a digital marketing news junkie like I am, this week has delivered. Facebook has launched an act of desperation to appeal to younger audiences who currently only use the platform to communicate with their elderly (aka Millennial and Gen Z) relatives. (If at all). Google has […]

Digital Marketing Updates from Twitter & Google | Bullseye

Google offers lessons on improving SEO

By Mark Eting Bullseye Strategy Special Correspondent You’d better duck or grab a glove if you’re in digital marketing, because this week is all about the curveball. We have big news from Twitter about their new beta app. Mobile carriers including AT&T are pulling out the proverbial data location rug from underneath us. Meanwhile, Google […]

Bullseye Buzz: Digital Marketing Predictions for 2019

By Mark Eting Bullseye Strategy Special Correspondent Happy New Year! It’s that time again…we’re dusting off our gym shoes, our juicers…and, if we’re marketers, our crystal balls. Because this is the time of year when we get to sink our teeth into so many juicy predictions for what to expect in the 2019 digital marketing landscape. Here […]

Facebook’s Holiday Campaigns & More | Bullseye Strategy

By Mark Eting Bullseye Strategy Special Correspondent Welcome to a special holiday edition of The Bullseye Buzz, where we talk about the latest digital marketing headlines that agencies like ours are buzzing about. We thought this week would be light on news, since most of us are preoccupied with our upcoming Secret Santa gift exchange. […]

Bullseye Buzz: Forget #FakeNews…How About Fake Reviews?

By Mark Eting Bullseye Strategy Special Correspondent What are digital marketing agencies buzzing about? This week, we’re pretty much shocked into silence by three interesting developments: an attack of fake reviews, the discovery of something influencer marketing isn’t good at, and a big announcement from Google about responsive ads. Move Over, #FakeNews…Hello, Fake Reviews Let’s […]

7 Reasons Why SEO is Something We Should be Thankful For

By Daniel Lassman, Senior Director of Search & Analytics, Bullseye Strategy It’s that time of year when we give thanks to our friends and family, our health and our prosperity–and it’s also that time of year when we start planning for a more prosperous business in 2019. The temptation is to run for the next bright, shiny […]

Bullseye Digital Marketing Updates: Date to the Polls & More

By Mark Eting Bullseye Strategy Special Correspondent What are digital marketing agencies buzzing about this week? At Bullseye Strategy, the following three stories have overtaken our water cooler talk. Giddy About Google’s New Click-to-Message Ads Particularly for our clients with a brick-and-mortar presence, we’re excited about a new development from Google Ads that will make […]

3/3/17 – Weekly Digital Marketing News Roundup

Facebook opens mid-roll ads to more Live broadcasters, starts non-live test   Last week, Facebook has allowed Pages and Profiles that have reached certain criteria to insert mid-roll video ads into their Facebook Live broadcasts. These ads can only be played after a video has been live for 4 minutes, and then must wait another […]

7/27/16 – Weekly Digital Marketing News Roundup

Google Soon To Provide Ability to Import Call Conversion Data   Call conversion details – once very limited in Google – will be getting a big update. Google has announced that it will allow the importing of call conversion data into AdWords. This opens up more detailed tracking and analysis possibilities, including third party phone […]