Google Backtracks on Cookie Deprecation If you work in digital marketing and advertising, unless you live under a rock or are buried in the never-ending breaking news cycle of political drama in our country, you most certainly were prepared to do a backflip when...
By Maria Harrison By now, it should be evident that digital marketing is a field where tactics that worked yesterday may not always be effective tomorrow. Tastes shift, technology improves, methodologies change, laws are modified, and platforms adjust. This week I’ll...
By Maria Harrison eCommerce zoomed to the forefront in 2020 due to the COVID pandemic. What was once only regularly used by the most early-adopters for a handful of products, online shopping has become a mainstay in 2021, even as vaccines roll out and lockdowns...
By Maria Harrison With the New Year comes new changes in digital marketing driven by Google, YouTube, and Instagram. These giants have all announced big changes that digital marketers and brands need to consider as we roll out our 2021 marketing plans. ...
By Maria Harrison Welcome to 2021. The new year is less than a week old, and there are already news items to be aware of as a digital marketer. Google has been releasing, testing, and launching a slew of new features that early adopters can get a head start with or be...