What are we buzzing about this week at Bullseye Strategy? Probably the same thing agencies all over the world are buzzing about: this year’s annual Mary Meeker report, which has been offering game-changing insights about what’s next in digital marketing since it first emerged in 1995. Other exciting developments: Pinterest’s “Shop the Look” pins are morphing into an advertising platform that should have every fashion brand out there fanning themselves coquettishly. Meanwhile, Spotify is rolling out targeted ads for podcast listeners.
Mary Meeker Tells All
To the rest of the world–aka, normal people–the name Mary Meeker might not mean much. But for those of us who use expressions like “USP” at the dinner table–aka, digital marketing nerds–any wisdom spouted by the head of venture capitalist firm Bond is A.Pretty.Big.Deal. This year’s report pokes holes in the theory that mobile usage is flattening out, with the stunning announcement that people now spend more time on their phones than they do watching TV. Another big shocker: more than half of the global population now uses the Internet. (Reminder: the term “global population” includes people who live in grass huts and don’t have electricity, let alone decent wifi.)
More than half of the global population is online. Keep in mind that “global population” includes parts of the world with no wifi.
Here’s a Belt to Match Those Shoes
Thanks, Pinterest! Now we can all dress like influencers.
So you’ve pinned a pair of cute peep-toes. You’re probably not thinking about how nice it would be to find a cinch belt to complete your look–but that’s OK, because Pinterest will have you covered. Their “Shop the Look” pins are evolving to become a more assertive “Complete the Look,” which will automatically pull in complementary recommendations based on your Pinterest search activity. For those of us who are fashion-challenged and always daydreamed that a Jetsons-type robot could tell us what to wear every day, this may mean no more mornings frantically trying on and tossing under the bed garments that just don’t work together, or proclaiming to the world, “I hate belts!” It’s even more exciting for advertisers of apparel brands who are selling the aforementioned belts.
Brands Get Loud on Spotify
Podcast consumption on Spotify increased by 250% in 2018, resulting in a huge influx of brand advertising and branded content for voice-only content. The latest development comes from Samsung and 3M, who will be the first brands to debut targeted advertising on the streaming network. The targeting will be available based on listener interests, offering the ability to message fans of comedy, lifestyle, health, business, and technology. With U.S. spending on podcast advertising expected to hit $1 billion by 2021, it seems pretty smart to make sure the right ads are being served to the right listeners.
Jonathan oversees business development, client management, and the overall strategic direction of Bullseye Strategy, which he co-founded with Maria Harrison in 2009. A digital industry veteran with extensive experience in online media and partner marketing, Jonathan has successfully negotiated multi-million dollar partnerships with a range of high-profile companies, including Google, eBay, and the NFL. Previously, Jonathan served as vice president of business development and strategy at ContentNow, and worked at Interval International, a former subsidiary of Barry Diller’s IAC/InterActiveCorp, where he managed multi-million dollar budgets and oversaw the launch of several new products.
Prior to Interval, Jonathan spent five years at CBS SportsLine.com, where he was a key member of the company’s business development team and responsible for the initial launch of the groundbreaking March Madness on Demand live streaming franchise. He holds a J.D. from Brooklyn Law School and a bachelor’s degree in political science from SUNY Binghamton. Schwartz is a sports enthusiast who lives out his hoop dreams both on the court and off, where he plays regularly and has coached both his son and daughter’s basketball teams.
Maria Harrison
Co-Founder and President
As President of Bullseye Strategy, Maria leads digital marketing strategy, account planning and account management, resource planning, client relations, community outreach, and general operations. Prior to co-founding the agency in 2009, Maria served as the Vice President of Marketing for the interactive marketing training firm, Laredo Group, and was Director of Online Marketing for Interval International, an IACI company, as well as Global Partners Group, a financial securities trading firm.
Maria Harrison is a sought-after speaker at events, including the Direct Marketing Association, WeMedia, and the Online Marketing Summit. Voted Top 50 Business Women in Miami in 2018 and 2019, and ranked # 1 of 100 Outstanding Women of Broward County for leadership and influence in the community in 2014, Maria was elected to the Orange Bowl Committee in 2015. She also is a founding board member of the South Florida Interactive Marketing Association and the designer of the digital marketing certificate program curriculum at the University of San Francisco, where she taught from 2008-2012.
Maria is a single mom of two beautiful children, crushing a 60-hour workweek and not missing a single basketball, little league, or Cub Scout event.
Jena Boukelif
SEO Manager
Jena leads our search engine optimization efforts and is responsible for whether Google favors our clients in their organic search results. Jena came to Bullseye with over 9 years of SEO experience and has managed everything from keyword research to technical site audits and enterprise-level cutovers with successful outcomes.
Jena is a graduate of Palm Beach University, and in her downtime, Jena enjoys spending time with her daughter and a health and fitness lifestyle.
Adam Kirschner
Senior Director of Content Marketing
Adam leads social media, influencer marketing, and content marketing for Bullseye Strategy. Previously, he served as Social Media Marketing Manager for Atlantis Paradise Islands, Bahamas, and Digital Program Director for iHeartMedia. Adam has extensive experience with brand contesting, web and social content creation, and audio and video production. While keeping an eye on the consumer user experience of any project, he’s got the other one on the key performance indicator metrics and analytics. He one drove 1 million page views in 3 days with a single piece of content!
A graduate of the University of Miami, Adam enjoys spending time with his daughter, wife, and puppy.
Chris Rodman
Senior Director of Search & Analytics
Chris has worked with Bullseye Strategy since the beginning in 2009, ultimately joining the team full time in 2019. Chris is laser-focused on how paid search performs for our clients and generates outstanding ROAS for the smallest businesses up through the largest enterprises leading the management of millions of paid search dollars for Bullseye Strategy’s clients. Chris owns and maintains a strong relationship with Google, ensuring our clients gain early access to beta tests and top-notch support from their team.
Chris holds a Bachelor’s degree from the University of Central Florida in International Finance. When he’s not dealing with Google, he’s rocking out as a home DJ or learning a new Kung Fu move.
