December 19, 2017
Bullseye Strategy President, Maria Harrison, recently wrote a Star Wars-themed trilogy opinion piece about travel marketing for tnooz. Keep reading for a quick recap of each episode! Episode I brings us along the consumer journey in the luxury travel industry, comparing it to the journey of Luke Skywalker in the original Star Wars trilogy. Maria… Read more »
December 15, 2017
“You can’t build a great building on a weak foundation. “ Gordon B. Hinckley It’s amazing how often quotes about construction fit marketing too. But if you’re like many, you’re thinking your website (or website code) is the foundation of your online presence. However, there’s a deeper foundation that is now the rock on which… Read more »
March 3, 2017
Facebook opens mid-roll ads to more Live broadcasters, starts non-live test Last week, Facebook has allowed Pages and Profiles that have reached certain criteria to insert mid-roll video ads into their Facebook Live broadcasts. These ads can only be played after a video has been live for 4 minutes, and then must wait another… Read more »
September 7, 2016
Is a big Google search update happening? Chatter thinks so. Search Engine Land and other blogs are reporting that there’s been a Google algorithm update that’s impacting the core ranking algorithm and local pack. Chatter from SEOs indicate that it’s a Penguin algorithm update, which is focused on filtering out spammy websites. Algorithm updates… Read more »
August 24, 2016
Twitter fights abuse by making it easier to hide abuse Twitter has updated its interface to try to tackle harassment concerns on the platform. Some of the changes include limiting notifications to people you follow on Twitter as well as a quality filter open to all users. Learn more With ‘The Voice… Read more »
August 10, 2016
New Twitter ads let brands bait fans into tweeting In an ongoing effort to up its advertising game, Twitter has released new ad units which Twitter claims are getting better engagement. These new ad units unlock pieces of content when users reply or retweet them. By luring users with exclusive brand content, some beta… Read more »
August 4, 2016
Much-needed Filters & Custom Metrics Make Their Way to Twitter Ads Manager Reporting A new set of tools will allow Twitter Ads Manager users to pick and choose the campaigns & metrics that they’d like to report on. New custom filters and custom metrics will be rolling out over the coming months allowing advertisers… Read more »
July 29, 2016
Google Soon To Provide Ability to Import Call Conversion Data Call conversion details – once very limited in Google – will be getting a big update. Google has announced that it will allow the importing of call conversion data into AdWords. This opens up more detailed tracking and analysis possibilities, including third party phone… Read more »
July 20, 2016
Google My Business Testing Email-Based Verification For years Google has used a direct-mail postcard based system for verifying businesses, which has often caused issues: lost cards, various people “taking over” listings, and even painful local business Google “lockout” where too many postcards have been sent, so you’re left in limbo verifying your business. Email-based… Read more »
July 14, 2016
Pokémon GO: The Data Behind America’s Latest Obsession If you haven’t heard of it by now, you may be living under a rock, right alongside a Pokémon. Nintendo’s augmented reality game has taken the US by storm. By all metrics, Pokémon is the King of the mobile world, surpassing Tinder in downloads in just… Read more »
