Digital Marketing Strategy
Our digital marketing strategies always start with research. By coupling our data-driven insights with your vision, we define an end result that fulfills your needs, and then we craft a plan to hit your goals.
The strategy itself forms from a thorough evaluation of each digital channel and its impact on your customers. If it doesn’t serve them, it won’t serve you. With this customer-centric focus, we develop SMART goals for each digital marketing program, ensuring that our plan is Specific, Measurable, Attainable, Realistic, and Time-bound.
We know that the path to a bullseye is rarely a straight line, but our proven methodology will never lead you off course. Whether you partner with us for a specific service or a full-service engagement, we will become an extension of your team. When it comes to driving business to your business, we’re in this together – from beginning to end.
We deep dive into your industry, conduct interviews with your company stakeholders and perform a thorough competitive analysis. This process provides varying points of views about your customer’s journey while helping us understand your business’s strengths, weaknesses, opportunities, and threats. From there, we can strategize how to claim your share of the market.
Audience Analysis
By using our premium marketing technology and third-party data, we identify your target customer and can appropriately segment your audience based on demographics, buying patterns, search behavior, and more.
Messaging Framework Development
Once we understand who your target audience is, we dig deep into what their pain points are, why they want to do business with your company, the problems you solve for them, your solution (your products/services), and the call to action. We bring this messaging framework to life using personas and a messaging framework that empowers your target prospect to solve their problem using your company. Our messaging strategies lead to outstanding content engagement and, ultimately, impressive conversion rates.
User Experience Development
User experience (UX) and user interface (UI) are key components in coaxing your customers through the customer journey to conversion. Our UX designers and lead Subject-matter experts understand the customer journey and will create a seamless web experience for them on any digital device.
Marketing Campaigns
Consider campaigns the action items of your digital marketing strategy. These promotions come to life with a combination of compelling creative, engaging content, open-worthy emails, mobile-first web experiences, and smart SEO.
Optimization Reports
At the start of every project, we set key performance indicators (KPIs) and clear objectives, so we can look back and review our progress. Through site analytics, social listening, and other tracking solutions, we produce optimization reports that guide our future strategy.
Ready for a change?
Good, because we’re ready to help. We’ll not only create an efficient digital marketing strategy, but we’ll execute and refine it to continuously grow your business.
